Sweeteners - Central & Western Europe

The Spreads & Sweeteners market in Central & Western Europe is undergoing slow growth due to changing consumer preferences, increasing health concerns, and the availability of healthier alternatives such as honey and artificial sweeteners. This is in contrast to the overall Food Market, which is experiencing significant growth driven by factors like digital technologies and online services. The market's negligible growth rate is influenced by the sub-markets of Honey, Sugar, and Artificial Sweeteners, as consumers are increasingly opting for healthier options in their diets.

Customer preferences: The increasing awareness about the negative effects of processed and artificial sweeteners has led consumers to seek out healthier alternatives. This has resulted in a rise in demand for natural sweeteners, such as honey and maple syrup, among health-conscious individuals. Additionally, there is a growing trend towards low-sugar and sugar-free options in spreads and sweeteners, as consumers become more mindful of their sugar intake and look for healthier options. This shift is also influenced by the increasing prevalence of lifestyle diseases, such as diabetes, and the desire for a more balanced diet.

Trends in the market: In Central & Western Europe, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards natural and healthier alternatives to traditional sweeteners. This trend is driven by increased consumer awareness of the negative health effects of artificial sweeteners and a growing demand for clean label products. As a result, there is a rising demand for natural sweeteners such as stevia and honey, as well as plant-based alternatives like monk fruit and coconut sugar. This trend is expected to continue, with potential implications for industry stakeholders including the need to adapt product formulations and marketing strategies to meet consumer demands for healthier options.

Local special circumstances: In Central and Western Europe, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is influenced by the region's strict regulations on food additives and ingredients. This has led to a rise in demand for natural and organic sweeteners, with consumers placing a high value on clean and healthy eating. Additionally, cultural preferences for traditional and artisanal spreads have resulted in a market for small, local producers, contributing to the region's diverse and competitive marketplace.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Central & Western Europe is influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. Countries with stable economic conditions and rising disposable incomes are experiencing higher demand for premium spreads and sweeteners. Additionally, trade agreements and tariffs can impact the availability and pricing of imported sweeteners, leading to fluctuations in market performance. Furthermore, with the growing trend towards healthier and natural products, there is a shift towards clean label sweeteners, which are expected to drive market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.