Snack Food - Central & Western Europe

Revenue in the Snack Food market amounts to US$22.57bn in 2024. The market is expected to grow annually by 4.41% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$67.28 are generated in 2024.
In the Snack Food market, volume is expected to amount to 2.74bn kg by 2029. The Snack Food market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 7.4kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Central & Western Europe is facing negligible growth due to factors such as changing consumer preferences, increasing competition, and fluctuating raw material prices. Despite the slow growth, the market is driven by the convenience and variety of snack options available, along with the rising health awareness among consumers. The sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers also contribute to the overall growth of the Confectionery & Snacks Market in the region.

Customer preferences: Consumers in Central & Western Europe are gravitating towards healthier and more sustainable snacking options, driven by growing awareness of the impact of food on personal and environmental well-being. This has led to a surge in demand for plant-based and organic snacks, as well as snacks with clean and simple ingredient lists. Additionally, there is a growing preference for snacks that cater to specific dietary needs, such as gluten-free, dairy-free, and vegan options. These shifting preferences reflect a broader trend of conscious consumption and a desire for more transparent and ethical food choices.

Trends in the market: In Central & Western Europe, the Snack Food Market within the Confectionery & Snacks Market is experiencing a surge in demand for healthier and more nutritious snack options. This trend is driven by the increasing health consciousness among consumers and the growing popularity of plant-based and clean label products. As a result, major players in the industry are expanding their product portfolios to cater to this demand, while also investing in sustainable packaging solutions. This shift towards healthier snacking is expected to continue, presenting opportunities for new entrants and established players alike.

Local special circumstances: In Central & Western Europe, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the region's strong preference for healthier snack options. This has led to the popularity of organic and natural snacks, as well as the rise of plant-based and gluten-free options. Additionally, strict food regulations in this region have also played a role in shaping the market, with a focus on clean labeling and transparency in ingredient sourcing. Furthermore, the cultural trend of snacking throughout the day has also contributed to the growth of the Snack Food Market in this region.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. Countries with a robust economy and high consumer spending power are experiencing higher demand for snack foods compared to regions with economic instability and low consumer spending. Additionally, trade policies, such as import and export regulations, can also impact the availability and pricing of snack foods in different markets. Moreover, changing consumer preferences towards healthier snack options and the increasing trend of on-the-go snacking are also shaping the growth of the Snack Food Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.