Key regions: Canada, Japan, United Kingdom, South Korea, United States
The Butter Market in Central & Western Europe is experiencing negligible growth, influenced by factors such as shifting consumer preferences towards plant-based alternatives, health concerns over saturated fats, and competitive pricing from margarine and spreads.
Customer preferences: Consumers in Central & Western Europe are increasingly gravitating towards plant-based diets, spurred by environmental awareness and health consciousness. This shift is further influenced by younger demographics prioritizing sustainability and ethical sourcing in their food choices. Additionally, the rise of flexitarianism is prompting a reassessment of traditional dairy products, with many seeking alternatives that align with their lifestyle goals. Consequently, brands are innovating to offer healthier, low-saturated fat options, reflecting the evolving preferences within the butter market.
Trends in the market: In Central and Western Europe, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards plant-based alternatives, driven by heightened consumer awareness regarding health and environmental sustainability. The rise of flexitarian diets is leading consumers to explore non-dairy options that provide similar textures and flavors while reducing saturated fat intake. This evolving consumer preference is prompting brands to innovate, introducing products that are not only healthier but also ethically sourced. As a result, traditional butter producers may need to adapt their offerings to remain competitive, highlighting the importance of sustainability in their supply chains.
Local special circumstances: In Central and Western Europe, the Butter Market within the Oils & Fats sector is influenced by diverse cultural attitudes towards food and health, as well as stringent EU regulations on food production and labeling. Countries with a strong tradition of dairy consumption, like France and Germany, are seeing a countertrend as consumers increasingly prioritize plant-based diets, driven by a cultural shift towards sustainability. Additionally, local regulations promoting organic farming and reducing carbon footprints are compelling traditional butter producers to innovate, aligning their products with eco-conscious consumer demands.
Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Central and Western Europe is significantly shaped by macroeconomic factors such as changing consumer preferences and economic stability. The rising disposable income in these regions is fostering a demand for premium and organic butter products, while concerns about health and sustainability are driving consumers toward alternatives. Additionally, inflationary pressures and fluctuations in dairy prices impact production costs, compelling producers to adapt pricing strategies. Furthermore, EU agricultural policies and trade agreements influence market dynamics, encouraging innovation and sustainability practices among traditional butter manufacturers to remain competitive in a rapidly evolving food landscape.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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