Baby Cereals & Other Dried Baby Food - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$706.30m in 2024. The market is expected to grow annually by 7.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$2.10 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 79.67m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Central & Western Europe is experiencing minimal growth due to factors such as increasing competition, changing customer preferences, and declining birth rates. Despite this slow growth, the market is still driven by rising health consciousness among parents and the convenience of online shopping.

Customer preferences: In Central & Western Europe, there has been a growing demand for organic and natural baby food products, as consumers become more health-conscious and environmentally aware. Additionally, there has been a rise in the popularity of plant-based baby food options, catering to the increasing number of vegan and vegetarian families. This trend is also influenced by the rising trend of flexitarianism, as more consumers are looking to reduce their meat consumption for health and sustainability reasons.

Trends in the market: In Central & Western Europe, the Baby Cereals & Other Dried Baby Food Market is experiencing a shift towards organic and natural products, driven by the increasing awareness of health and wellness among parents. This trend is expected to continue as consumers become more conscious about the ingredients and processing methods used in baby food. Additionally, there is a growing demand for convenient and portable baby food options, such as pouches and ready-to-eat meals. These trends present opportunities for industry stakeholders to innovate and cater to the evolving needs of the market. However, they also pose challenges for traditional baby food brands, as they may need to revamp their product offerings and marketing strategies to stay competitive.

Local special circumstances: In Central and Western Europe, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the region's strict regulations on food safety and labeling. The European Union's strict standards for organic and natural foods have fueled the demand for organic and natural baby food products. Additionally, the region's high disposable income and growing health consciousness among parents have led to a rise in demand for premium and health-focused baby food products.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending, economic growth, and government policies. The overall economic health of a country plays a crucial role in determining the demand for baby food products. For instance, countries with strong economic growth and rising disposable incomes are likely to have a higher demand for premium baby food products. Additionally, favorable government policies and investments in healthcare infrastructure to improve the health of infants can also drive market growth. Conversely, regions with economic challenges and limited healthcare funding may see slower market growth due to lower purchasing power and limited access to quality products. The increasing prevalence of malnutrition and rising awareness about the importance of proper nutrition for infants are also influencing the demand for baby food products in Central & Western Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.