Bread - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Bread market amounts to US$56.23bn in 2024. The market is expected to grow annually by 3.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$167.60 are generated in 2024.
In the Bread market, volume is expected to amount to 19.48bn kg by 2029. The Bread market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Bread market is expected to amount to 54.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread Market in Central & Western Europe is facing negligible growth due to various factors such as changing consumer preferences, increased competition, and shifting dietary trends. Despite these challenges, the convenience and health benefits of bread continue to drive its demand.

Customer preferences: Consumers in Central and Western Europe are showing a growing preference for healthier bread options, such as whole grain, gluten-free, and organic varieties. This trend is driven by an increasing focus on health and wellness, as well as concerns over the use of artificial ingredients and preservatives in traditional bread products. Additionally, there has been a rise in demand for unique and artisanal breads, reflecting a growing interest in diverse and authentic food experiences. These changing preferences are also influenced by the region's cultural appreciation for high-quality and locally-sourced ingredients.

Trends in the market: In Central & Western Europe, the Bread Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more diverse options. There is a growing demand for gluten-free, organic, and whole grain breads, as well as specialty breads such as sourdough and artisanal varieties. This trend is significant as it reflects changing consumer preferences towards healthier and more sustainable food choices. It also presents opportunities for industry stakeholders to innovate and diversify their product offerings to meet this demand. Additionally, there is a rise in online bread delivery services, allowing consumers to conveniently access a wider range of bread options.

Local special circumstances: In Central & Western Europe, the Bread Market is heavily influenced by the region's long-standing bread culture and high demand for traditional, artisanal breads. Additionally, strict food regulations and labeling laws have contributed to the development of a thriving market for organic and gluten-free bread products. The market is also impacted by the trend towards healthier and more sustainable food options, leading to an increase in demand for organic and locally sourced ingredients. These factors have led to the growth of small, independent bakeries and specialty bread shops, catering to the unique tastes and preferences of the European market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. In Central & Western Europe, the rising disposable income and increasing urbanization have led to a higher demand for convenient and healthy food options, driving the growth of the bread market. Additionally, favorable government policies promoting healthy eating habits and sustainability are also contributing to market growth. However, fluctuations in global commodity prices and trade policies can impact the cost of raw materials, potentially affecting the pricing and profitability of bread manufacturers. Furthermore, the economic impact of the COVID-19 pandemic has also resulted in changes in consumer behavior and disrupted supply chains, posing a challenge for the bread market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.