Margarine - Central & Western Europe

Revenue in the Margarine market amounts to US$3.36bn in 2024. The market is expected to grow annually by 2.88% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$10.01 are generated in 2024.
In the Margarine market, volume is expected to amount to 699.30m kg by 2029. The Margarine market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 2.01kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats segment in Central & Western Europe is experiencing negligible growth, influenced by changing consumer preferences, a shift towards healthier fats, and increasing competition from alternative spreads and plant-based options.

Customer preferences: Consumers in Central and Western Europe are gravitating towards healthier dietary choices, prompting a decline in traditional margarine consumption. This shift is influenced by increasing awareness of nutrition, with many individuals opting for spreads that are lower in trans fats and higher in natural ingredients. Additionally, the rise of plant-based diets, fueled by environmental concerns and dietary preferences, has led to a growing popularity of alternative spreads made from nuts and seeds. These trends reflect a broader cultural movement towards wellness and sustainability in food choices.

Trends in the market: In Central and Western Europe, the Margarine Market is experiencing a notable shift towards healthier alternatives, with consumers increasingly prioritizing products with natural ingredients and minimal trans fats. This trend is driven by a heightened awareness of nutrition and health, resulting in a decline in traditional margarine consumption. Concurrently, the popularity of plant-based diets is on the rise, as consumers seek spreads made from nuts and seeds. These changes signify a broader cultural movement towards wellness and sustainability, compelling industry stakeholders to innovate and adapt their product offerings to meet evolving consumer preferences.

Local special circumstances: In Central and Western Europe, the Margarine Market is shaped by a strong emphasis on sustainability and local sourcing, influenced by stringent EU regulations on food labeling and health claims. Cultural preferences for traditional cuisine often lead to a demand for region-specific spreads, fostering innovation in flavor profiles that reflect local tastes. Additionally, the fast-growing interest in organic and non-GMO products drives manufacturers to adapt their offerings, ensuring compliance with consumer expectations for transparency and quality, thus reshaping market dynamics significantly.

Underlying macroeconomic factors: The Margarine Market in Central and Western Europe is significantly influenced by macroeconomic factors such as consumer spending power, economic stability, and inflation rates. With a focus on health and sustainability, rising disposable incomes allow consumers to prioritize high-quality, organic, and non-GMO products. National economic health, marked by GDP growth and lower unemployment rates, supports increased demand for premium margarine options. Furthermore, stringent EU regulations on food safety and labeling enhance transparency, pushing manufacturers to innovate while ensuring compliance. As global economic trends shift towards sustainability and health consciousness, these factors reshape market dynamics and drive competition within the oils and fats sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.