Yogurt - Central & Western Europe

Revenue in the Yogurt market amounts to US$17.52bn in 2024. The market is expected to grow annually by 2.83% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$52.22 are generated in 2024.
In the Yogurt market, volume is expected to amount to 4.96bn kg by 2029. The Yogurt market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 14.0kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt market in Central & Western Europe is experiencing a negligible growth rate due to factors such as increasing competition, changing consumer preferences, and limited innovation. These challenges are impacting the market's growth, but the convenience and health benefits of yogurt continue to drive consumer demand.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and plant-based yogurts in Central & Western Europe. This trend is driven by a shift towards healthier and sustainable eating habits, with consumers opting for dairy-free alternatives. Additionally, the increasing popularity of vegan and flexitarian diets is also contributing to the growth of the plant-based yogurt market. This can be seen as a reflection of the region's cultural and ethical values, as well as the growing influence of the younger generation on consumer preferences.

Trends in the market: In Central & Western Europe, the Yogurt Market within the Dairy Products & Eggs Market is experiencing a surge in demand for lactose-free and plant-based yogurt options, driven by the growing trend of health-conscious and environmentally-friendly consumers. This trend is expected to continue, with yogurt producers investing in innovative flavors and packaging to attract this segment. Additionally, there is an increasing focus on sustainability, with companies adopting eco-friendly production practices and promoting ethical sourcing of ingredients. These trends present opportunities for industry stakeholders to tap into new consumer segments and differentiate themselves in a competitive market.

Local special circumstances: In Central and Western Europe, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by cultural preferences and dietary habits. For example, in France, yogurt is a staple in the daily diet and is often consumed as a dessert. In Germany, the demand for organic and natural products has led to a rise in popularity of organic yogurt. Additionally, strict regulations on food labeling and ingredients have further shaped the market in this region. In contrast, countries like Greece and Italy have a strong tradition of yogurt consumption, leading to a higher demand for traditional and artisanal yogurt products. These unique local factors play a significant role in shaping the competitive landscape and consumer behavior in this market.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market is greatly impacted by macroeconomic factors in Central & Western Europe. The region's stable economic growth, favorable regulatory environment, and increasing consumer awareness of the health benefits of yogurt have contributed to the market's growth. Additionally, the rising demand for natural and organic products has also driven the demand for yogurt in the region. Furthermore, the region's aging population and increasing prevalence of chronic diseases have led to a higher demand for healthier food options, including yogurt. This has resulted in the market's continuous expansion, making Central & Western Europe a key player in the global yogurt market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.