Fresh Vegetables - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Fresh Vegetables market amounts to US$87.21bn in 2024. The market is expected to grow annually by 3.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$260.00 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 38.77bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 106.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Central & Western Europe is facing stagnant growth, influenced by factors such as changing consumer preferences, competitive pricing pressures, and the impact of seasonal variations on supply and demand dynamics.

Customer preferences: Consumers in Central & Western Europe are increasingly prioritizing sustainability and health in their food choices, resulting in a growing demand for organic and locally sourced fresh vegetables. This trend is further influenced by the rise of eco-conscious younger generations, who favor brands that emphasize ethical practices and transparency in sourcing. Additionally, the increasing popularity of plant-based diets reflects a significant shift towards healthier lifestyles, as consumers seek innovative ways to incorporate more vegetables into their meals.

Trends in the market: In Central and Western Europe, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers' increasing emphasis on sustainability and health. This trend is particularly prominent among younger generations, who prioritize brands that advocate for ethical sourcing and environmental responsibility. Additionally, the rise of plant-based diets is reshaping consumer preferences, encouraging innovative ways to integrate more vegetables into daily meals. As these trends evolve, industry stakeholders must adapt their sourcing, marketing strategies, and product offerings to align with the growing consumer focus on health and sustainability.

Local special circumstances: In Central and Western Europe, the Fresh Vegetables Market is shaped by a rich agricultural heritage and diverse climates that support a wide variety of produce. Local regulations promoting organic farming practices further enhance consumer trust in food quality. Cultural traditions around seasonal eating drive demand for fresh, locally sourced vegetables, while urbanization has led to innovative urban farming solutions. Additionally, the EU’s stringent food safety standards ensure high-quality produce, influencing consumer purchasing decisions and market dynamics across the region.

Underlying macroeconomic factors: The Fresh Vegetables Market in Central and Western Europe is significantly influenced by macroeconomic factors such as changing consumer preferences, economic stability, and trade policies. The rise in disposable incomes and a growing health-conscious population are driving demand for fresh produce, while economic growth in the region supports higher consumption levels. Furthermore, fiscal policies promoting sustainable agriculture and green initiatives encourage investment in local farming practices. Additionally, fluctuations in global commodity prices and supply chain disruptions can impact market stability, influencing both pricing and availability of fresh vegetables across diverse markets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.