Fresh Fish - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Fresh Fish market amounts to US$20.87bn in 2024. The market is expected to grow annually by 3.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$62.20 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 860.20m kg by 2029. The Fresh Fish market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 2.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Fish Market in Central & Western Europe is experiencing minimal growth, impacted by factors such as changing consumer preferences and limited access to fresh seafood due to environmental concerns. This, combined with the convenience of online ordering, has resulted in a slow growth rate for the market.

Customer preferences: There has been a growing trend in Central & Western Europe of consumers seeking fresh, sustainably-sourced fish and seafood. This is driven by increasing awareness of the environmental impact of traditional fishing practices. Additionally, there is a growing preference for locally sourced products, as consumers become more conscious of supporting local economies and reducing carbon footprint. This has led to a rise in demand for direct-to-consumer sales and online marketplaces for fresh fish and seafood.

Trends in the market: In Central & Western Europe, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a rising demand for sustainable and traceable seafood. Consumers are increasingly concerned about the environmental impact of their food choices and are seeking out products that are ethically sourced. This trend is driving the growth of certifications such as MSC and ASC, which guarantee sustainable fishing practices. Additionally, there is a growing demand for seafood traceability tools, such as blockchain technology, to ensure transparency in the supply chain. These trends are significant for industry stakeholders as they provide a competitive advantage and could potentially lead to increased consumer trust and loyalty. However, implementing sustainable and traceable practices may also come with higher costs, which could pose challenges for smaller businesses in the market. Nevertheless, this trajectory towards sustainability and transparency is likely to continue, as consumers become more conscious of their impact on the environment and demand for ethically sourced seafood grows.

Local special circumstances: In Central & Western Europe, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the region's strong emphasis on sustainability and quality. This is reflected in strict regulations and certifications, such as the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC), that ensure responsible fishing practices and traceability. Additionally, cultural preferences for fresh, locally sourced fish drive demand for small-scale, artisanal fishing and direct-to-consumer sales. These factors set the market apart from other regions, creating a niche for high-quality, ethically sourced fresh fish.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors in Central & Western Europe. National economic health and fiscal policies, along with global economic trends, play a significant role in shaping the market. Countries with stable economies and favorable regulatory environments, such as Germany and France, have a higher demand for fresh fish and seafood. Additionally, the rising trend of health-conscious consumers and increasing disposable incomes in the region are driving the demand for high-quality, fresh seafood products. These factors, combined with the region's strong investment in sustainable fishing practices and technological advancements, are expected to contribute to the continued growth of the Fresh Fish Market in Central & Western Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.