Bread & Cereal Products - Central & Western Europe

Revenue in the Bread & Bakery Products market amounts to US$115.40bn in 2024. The market is expected to grow annually by 3.36% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$343.90 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 35.66bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 99.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Central & Western Europe has been experiencing minimal growth, influenced by factors such as consumer preference for healthier options, increasing competition from alternative breakfast options, and changing dietary trends. Despite this, the market is expected to continue growing due to the convenience and variety offered by these products in the region.

Customer preferences: With the increasing awareness of sustainability and ethical consumption, there has been a rise in demand for organic and locally sourced bread and cereal products in Central & Western Europe. This trend is driven by consumers' desire for transparency and a closer connection to their food sources. Additionally, there has been a growing interest in alternative grains and plant-based options, reflecting a shift towards healthier and more environmentally friendly diets.

Trends in the market: In Central & Western Europe, the Bread & Cereal Products market is experiencing an increase in demand for organic and gluten-free options, driven by health-conscious consumers. This trend is expected to continue, with a projected growth of 7.5% by 2025. This shift towards healthier options is also leading to a rise in innovative product offerings, such as plant-based protein and ancient grain products. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in new technologies to meet demand and stay competitive in the market.

Local special circumstances: In Central and Western Europe, the Bread & Cereal Products Market is heavily influenced by the region's strong agricultural sector and its focus on sustainable and organic food production. This has led to a growing demand for organic and whole grain bread and cereal products, as well as increased scrutiny on the use of additives and GMOs. Additionally, the region's diverse cultural backgrounds and food traditions have resulted in a wide variety of specialty breads and cereals, offering a unique and differentiated market for consumers. Government regulations and labeling requirements for food products also play a significant role in shaping the market, with strict standards and certifications for organic and traditional products.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Central & Western Europe is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. Countries with stable economic conditions and strong consumer purchasing power are experiencing higher demand for bread and cereal products, while those with high inflation rates and trade restrictions are facing challenges in the market. Moreover, the increasing health consciousness among consumers is driving the demand for healthier and organic bread and cereal products, which is fueling market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.