Convenience Food - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Convenience Food market amounts to US$55.04bn in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$164.10 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 7.29bn kg by 2029. The Convenience Food market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 20.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Central & Western Europe has seen a slow growth rate due to factors such as changing consumer preferences towards healthier options, increasing competition from other food categories, and stricter regulations on food labeling and ingredients. However, the market is expected to see a rise in demand for Ready-to-Eat Meals and Soups as consumers seek convenient and time-saving meal options in their busy lifestyles. Overall, the Convenience Food Market in this region is expected to experience moderate growth in the coming years.

Customer preferences: Consumers in Central & Western Europe are increasingly turning to convenience foods that offer healthy, sustainable, and locally-sourced options. This trend is driven by a growing focus on health and wellness, as well as a desire for eco-friendly and ethical choices. As a result, there has been a rise in demand for organic, plant-based, and vegetarian convenience food options. This shift in preference is also influenced by the region's strong emphasis on sustainability and environmental consciousness.

Trends in the market: In Central & Western Europe, the Convenience Food market is experiencing a surge in demand for healthier and more sustainable options. Consumers are increasingly seeking out plant-based and organic convenience food products, as well as those with reduced sugar and salt content. This trend is expected to continue as consumers become more health-conscious and environmentally aware. Industry stakeholders must adapt to these changing preferences by offering a wider range of healthier convenience food options and promoting their sustainability efforts. Failure to do so may result in loss of market share to competitors who are quick to respond to these evolving trends.

Local special circumstances: In Central and Western Europe, the Convenience Food Market is heavily influenced by the region's high demand for convenience and fast-paced lifestyles. However, local factors such as strict food regulations and a strong focus on traditional and organic products have shaped the market dynamics. Additionally, cultural preferences for fresh and locally sourced ingredients have also impacted the product offerings and marketing strategies of convenience food companies in this region. These factors have resulted in a unique blend of both traditional and modern convenience food options, catering to the diverse preferences of consumers in this market.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is greatly impacted by macroeconomic factors in Central & Western Europe. Economic trends, such as rising disposable income and changing consumer preferences, drive the demand for convenience food products. Additionally, government policies, such as subsidies for agricultural products and regulations on food safety, greatly influence the production and distribution of convenience food. Furthermore, the current economic health of the region, including unemployment rates and GDP growth, also has a significant impact on consumer spending and market performance. Overall, a stable and prosperous economy in Central & Western Europe is likely to result in continued growth and innovation within the Convenience Food Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.