Non-Alcoholic Drinks - Central & Western Europe

The Non-Alcoholic Drinks market in Central & Western Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Non-Alcoholic Drinks market have shifted towards healthier and more natural options. Consumers are increasingly seeking beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the importance of a healthy lifestyle and the desire to reduce the consumption of sugary drinks. As a result, there has been a rise in demand for products such as herbal teas, infused waters, and organic fruit juices. Trends in the market include the rise of functional beverages, such as energy drinks and sports drinks, which are gaining popularity among consumers looking for a boost of energy or hydration. Additionally, there is a growing interest in plant-based alternatives to dairy products, leading to an increase in the consumption of non-dairy milks, such as almond milk and oat milk. Another trend is the increasing demand for premium and artisanal beverages, as consumers are willing to pay a higher price for products that are perceived as higher quality and unique. Local special circumstances also play a role in the development of the Non-Alcoholic Drinks market in Central & Western Europe. For example, in countries with a strong coffee culture, such as Italy and Spain, there is a high demand for coffee-based beverages, including iced coffees and coffee-flavored drinks. In countries with a long tradition of brewing, such as Germany and Belgium, there is a strong market for non-alcoholic beers and craft sodas. These local preferences contribute to the diversity and growth of the market in the region. Underlying macroeconomic factors, such as economic growth and rising disposable incomes, also contribute to the development of the Non-Alcoholic Drinks market in Central & Western Europe. As the economy improves, consumers have more purchasing power and are willing to spend on premium and healthier beverages. Additionally, the increasing urbanization and busy lifestyles in the region have led to a rise in on-the-go consumption, driving the demand for convenient and portable non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Central & Western Europe is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier and more natural options, leading to a rise in demand for products such as herbal teas and organic fruit juices. Trends in the market include the rise of functional beverages and plant-based alternatives to dairy products. Local preferences and traditions also play a role in shaping the market, with countries having a strong coffee culture or brewing tradition driving demand for specific types of beverages. Finally, underlying macroeconomic factors such as economic growth and rising disposable incomes contribute to the development of the market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.