Margarine - Malaysia | Statista Market Forecast

Revenue in the Margarine market amounts to US$66.27m in 2024. The market is expected to grow annually by 3.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$1.91 are generated in 2024.
In the Margarine market, volume is expected to amount to 14.46m kg by 2029. The Margarine market is expected to show a volume growth of 0.6% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.40kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Malaysia is witnessing negligible growth, influenced by factors such as shifting consumer preferences towards healthier alternatives and competition from butter and other spreads, which limit margarine's appeal.

Customer preferences: Consumers in Malaysia are increasingly gravitating towards natural and organic food products, reflecting a broader trend of health consciousness. This shift is evident in the rising demand for butter and plant-based spreads, which are perceived as healthier options compared to margarine. Additionally, younger demographics are favoring artisanal and locally sourced products, influenced by cultural values that emphasize sustainability and quality. This evolving lifestyle, coupled with a growing awareness of dietary fats, is reshaping the landscape of the margarine market, challenging its traditional appeal.

Trends in the market: In Malaysia, the margarine market is experiencing a notable shift as consumers increasingly prefer healthier alternatives like butter and plant-based spreads. This trend is driven by a rising health consciousness, particularly among younger generations who prioritize natural and organic food products. The demand for artisanal and locally sourced options is also gaining momentum, reflecting cultural values that emphasize sustainability and quality. As awareness of dietary fats grows, industry stakeholders must adapt to these evolving preferences, potentially reformulating products and enhancing marketing strategies to align with consumer expectations.

Local special circumstances: In Malaysia, the margarine market is shaped by a rich cultural tapestry that influences dietary habits and preferences. The country's diverse population embraces traditional cooking methods that often favor natural fats, such as coconut oil and ghee, over processed alternatives like margarine. Furthermore, stringent food safety regulations and increasing scrutiny on trans fats have prompted manufacturers to reformulate products to meet health standards. Additionally, the push towards sustainability aligns with local agricultural practices, encouraging the use of palm oil sourced from certified sustainable plantations, thus impacting market dynamics.

Underlying macroeconomic factors: The Margarine Market in Malaysia is significantly influenced by macroeconomic factors such as fluctuating global commodity prices, trade policies, and consumer spending patterns. Rising costs of raw materials, particularly palm oil, are driven by global supply chain disruptions, impacting production costs and pricing strategies. National economic health, characterized by GDP growth and inflation rates, also plays a crucial role, as higher disposable incomes can shift consumer preferences towards convenience products like margarine. Furthermore, government fiscal policies promoting healthier eating habits and nutrition education are fostering a shift in consumer behavior, creating opportunities for reformulated and healthier margarine options in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.