Meat - Tanzania | Statista Market Forecast

Revenue in the Meat market amounts to US$5.44bn in 2024. The market is expected to grow annually by 9.37% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$78.41 are generated in 2024.
In the Meat market, volume is expected to amount to 1.03bn kg by 2029. The Meat market is expected to show a volume growth of 5.5% in 2025.0.
The average volume per person in the Meat market is expected to amount to 11.8kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Tanzania has been experiencing modest growth due to factors such as increasing demand for fresh, locally-sourced meat, rising health consciousness among consumers, and the convenience of online meat purchases. However, the market's growth rate is being impacted by challenges such as limited processing infrastructure and competition from meat substitutes.

Customer preferences: As Tanzanian society becomes more urbanized, the demand for convenience and processed food products is increasing. This is reflected in the Meat Market within The Food market, as consumers are gravitating towards pre-packaged and ready-to-eat meat products. Additionally, there is a growing interest in healthier and more sustainable meat options, such as organic and grass-fed meats. This trend is driven by a younger generation of consumers who are more health-conscious and environmentally aware. As a result, retailers and producers are responding by offering a wider variety of meat products that cater to these preferences.

Trends in the market: In Tanzania, the Meat Market within The Food market is experiencing an increase in demand for organic and locally sourced meat products. This trend is driven by a growing awareness of the benefits of sustainable and ethical meat production. Additionally, there is a rise in online and mobile ordering and delivery services, making it easier for consumers to access a wider variety of meat products. These trends are significant for industry stakeholders as they present opportunities for market expansion and differentiation. However, they also pose challenges in terms of supply chain management and meeting consumer expectations for quality and transparency. As the market continues to evolve, stakeholders will need to adapt and innovate to remain competitive.

Local special circumstances: In Tanzania, the Meat Market is heavily influenced by the country's diverse cultural and geographical landscape. With a large Muslim population, the market is dominated by halal meat products. Additionally, the vast savannahs and national parks provide a steady supply of game meat, such as antelope and zebra, which are popular among tourists and locals alike. The government's strict regulations on meat production and distribution also play a significant role in shaping the market, ensuring high quality and safe meat for consumers.

Underlying macroeconomic factors: The Meat Market within The Food market in Tanzania is also affected by macroeconomic factors such as economic growth, consumer spending, and government policies. Tanzania has experienced steady economic growth in recent years, with a focus on agricultural development and diversification of the economy. This has led to an increase in disposable income and consumer spending, which has positively impacted the demand for meat products. Additionally, government initiatives to improve infrastructure and support the agricultural sector have further contributed to the growth of the meat market in Tanzania. However, challenges such as high production costs and limited access to finance and technology continue to hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.