Fresh Fruits - Tanzania | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$2.61bn in 2024. The market is expected to grow annually by 8.33% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$37.54 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.13bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 13.5kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Tanzania is experiencing subdued growth, influenced by factors such as fluctuating agricultural yields, limited access to cold storage, and varying consumer preferences for different fruit types, which impact overall market dynamics.

Customer preferences: Consumers in Tanzania's Fresh Fruits Market are increasingly favoring organic and locally sourced produce, driven by a growing awareness of health and sustainability. Younger demographics, particularly urban dwellers, are prioritizing convenience and nutrition, leading to a rise in demand for pre-packaged and ready-to-eat fruit options. Additionally, cultural factors are influencing preferences for traditional fruits, such as mangoes and bananas, while international influences are introducing exotic varieties. This evolving landscape reflects a blend of health consciousness, convenience, and cultural appreciation.

Trends in the market: In Tanzania, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, reflecting a heightened consumer awareness of health and sustainability. Urban youth are increasingly demanding convenient options, driving the growth of pre-packaged and ready-to-eat fruits. Traditional fruits, such as mangoes and bananas, remain popular, while exotic varieties are gaining traction due to globalization. This trend underscores the importance of health consciousness and convenience, signaling significant opportunities for growers, retailers, and marketers to innovate and cater to evolving consumer preferences.

Local special circumstances: In Tanzania, the Fresh Fruits Market is shaped by its diverse climate and rich agricultural heritage, allowing for a wide variety of fruits to flourish. The cultural significance of fruits in local cuisine encourages consumption of native varieties, while urbanization drives demand for modern packaging and convenience. Government initiatives promoting organic farming and food safety regulations further influence market dynamics, aligning with global trends. These unique factors create opportunities for local farmers and businesses to innovate, enhancing the appeal of both traditional and exotic fruits in the market.

Underlying macroeconomic factors: The Fresh Fruits Market in Tanzania is significantly influenced by macroeconomic factors including global trade dynamics, national economic growth, and investment in agricultural infrastructure. The country's strategic location facilitates access to international markets, boosting exports of tropical fruits. A growing middle class enhances domestic consumption, while fiscal policies supporting agricultural development promote innovation and sustainability among farmers. Furthermore, fluctuations in global commodity prices and climate change impact production levels and supply chains. Collectively, these factors shape market performance, driving both local and export opportunities within the vibrant fruits and nuts sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.