Fresh Fruits - Mauritius | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$352.80m in 2024. The market is expected to grow annually by 5.99% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$270.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 123.70m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 85.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Mauritius is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from imported fruits, and the impact of climate on local production. Awareness of health benefits is gradually encouraging consumption.

Customer preferences: Consumers in Mauritius are increasingly prioritizing organic and locally sourced fresh fruits, reflecting a growing awareness of sustainable practices and health consciousness. The rise in health-related concerns, particularly among younger demographics, has led to a shift towards nutrient-dense options, with an emphasis on exotic and tropical fruits. Additionally, the influence of social media is shaping preferences, as vibrant fruit displays and recipes gain popularity, encouraging more adventurous consumption patterns. This trend highlights a blend of cultural appreciation and modern lifestyle factors driving the market.

Trends in the market: In Mauritius, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced products, driven by increasing health awareness among consumers. The demand for exotic and tropical fruits is on the rise, particularly among younger demographics who prioritize nutrient-dense options. Social media plays a pivotal role, as visually appealing fruit displays and innovative recipes encourage consumers to explore diverse fruit varieties. This trend not only reflects a cultural appreciation for local produce but also presents opportunities for industry stakeholders to innovate and adapt their offerings to meet evolving consumer preferences, enhancing market competitiveness.

Local special circumstances: In Mauritius, the Fresh Fruits Market is uniquely influenced by the island's diverse climate and rich biodiversity, allowing for a wide range of tropical fruits to thrive. Cultural traditions, such as the celebration of local festivals featuring traditional fruit dishes, further cultivate demand for indigenous produce. Additionally, government initiatives promoting sustainable agriculture and organic farming practices are reshaping consumer preferences. These factors, combined with a growing emphasis on health and wellness, create a dynamic market landscape that encourages innovation and diversification among local producers.

Underlying macroeconomic factors: The Fresh Fruits Market in Mauritius is significantly shaped by macroeconomic factors such as the global demand for tropical fruits, fluctuations in commodity prices, and trade policies. The island's economic health, characterized by a growing GDP and tourism sector, boosts consumer purchasing power, enhancing demand for fresh produce. Furthermore, government fiscal policies aimed at supporting local agriculture through subsidies and infrastructure investment foster a more robust supply chain. Additionally, global trends toward healthy eating and organic products align with local farming practices, driving innovation and increasing market competitiveness among producers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.