Convenience Food - Tanzania

Tanzania

Highlights

Revenue in the Convenience Food market amounts to US$1.54bn in 2024. The market is expected to grow annually by 7.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$22.16 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 427.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 5.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Tanzania is seeing minimal growth due to factors such as low consumer awareness and limited availability of convenient food options. However, the Ready-to-Eat Meals and Soups sub-markets are expected to see steady growth driven by increasing urbanization and busy lifestyles. The lack of infrastructure and distribution channels also impact the overall market's growth rate.

Customer preferences: Consumers in Tanzania are increasingly turning towards convenience food options due to busy lifestyles and a growing urban population. This trend is especially prevalent among the younger generation, who are more likely to prioritize convenience and ease of preparation over traditional home-cooked meals. As a result, there has been a rise in demand for pre-packaged and ready-to-eat convenience foods, such as frozen meals and snacks. This shift is also influenced by the increasing availability of Western-style convenience foods in urban areas, catering to the changing tastes and preferences of consumers.

Trends in the market: In Tanzania, the Convenience Food Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing consumer awareness of the health and environmental impacts of processed foods. In response, industry stakeholders are developing and promoting healthier convenience food options, such as organic and plant-based products. This trend is expected to continue, with potential implications including increased competition and the need for companies to adapt to changing consumer preferences. Additionally, there is a growing demand for local and traditional convenience foods, presenting opportunities for local producers and suppliers.

Local special circumstances: In Tanzania, the Convenience Food market is heavily influenced by the country's unique cultural and geographical factors. The traditional food culture, with a focus on locally sourced and freshly prepared meals, has posed a challenge for the growth of the Convenience Food market. Additionally, the country's diverse landscape and remote rural areas make distribution and logistics a significant hurdle for convenience food companies. However, with the rise of urbanization and changing consumer preferences, there is increasing demand for convenient and ready-to-eat options in Tanzania.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Tanzania is influenced by macroeconomic factors such as consumer spending habits, population growth, and government policies. The country's growing middle class and increasing urbanization are driving the demand for convenient and ready-to-eat food options, leading to market growth. However, factors such as inflation rates, currency fluctuations, and trade policies may also impact the market's performance. Moreover, the government's initiatives to promote agricultural productivity and increase food security are expected to positively influence the availability and affordability of convenience food products in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.