Bread & Cereal Products - Western Africa

Revenue in the Bread & Bakery Products market amounts to US$53.05bn in 2024. The market is expected to grow annually by 10.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$128.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 20.00bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 41.4kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Western Africa is experiencing subdued growth due to factors such as low purchasing power, limited access to digital technologies, and traditional food preferences. However, rising health consciousness and increasing investment in digital infrastructure could drive market growth in the future.

Customer preferences: Consumers in Western Africa are increasingly seeking convenient and affordable food options, leading to a growing demand for bread and cereal products. This trend is driven by the region's fast-paced urbanization, which has resulted in a shift towards more processed and packaged food items. Additionally, with the rising influence of Western culture, there is a growing preference for healthier and more nutritious options, such as whole grain bread and cereal products. This shift in consumer preferences is also influenced by the increasing awareness of the importance of a balanced diet and the role of carbohydrates in maintaining overall health and well-being.

Trends in the market: In Western Africa, the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse options. This trend is driven by increasing health consciousness among consumers and a desire for more variety in their diets. Industry stakeholders are responding by introducing new products with natural ingredients and ethnic flavors. In addition, there is a growing emphasis on sustainability and ethical sourcing in the production of these products. This trend is likely to continue, offering opportunities for innovation and growth in the region's food market.

Local special circumstances: In Western Africa, the Bread & Cereal Products market is heavily influenced by local agricultural practices and the region's diverse cultural preferences. The demand for traditional grains, such as sorghum and millet, remains strong, while Western influences have brought in a growing demand for wheat-based products. Additionally, regulatory factors, such as import restrictions and government subsidies, play a significant role in shaping the market. This creates a unique market dynamic that differs from other regions, as local suppliers and producers must navigate these factors to meet consumer demands.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Western Africa is also influenced by macroeconomic factors such as economic stability, government policies, and investment in agriculture and food industries. Countries with stable economies and supportive government policies are seeing higher market growth compared to those with economic instability and unfavorable policies. Moreover, the rising population and changing dietary preferences in the region are contributing to the demand for bread and cereal products, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.