Pasta - Laos | Statista Market Forecast

Pasta - Laos

Laos

Highlights

Revenue in the Pasta market amounts to US$58.39m in 2024. The market is expected to grow annually by 6.11% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$7.55 are generated in 2024.
In the Pasta market, volume is expected to amount to 29.31m kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 3.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Laos has seen minimal growth, influenced by factors such as low consumer awareness and limited availability of digital technologies. Despite this, The Food market in Laos continues to show steady growth due to increasing demand for convenience and health-conscious options.

Customer preferences: With the growing health consciousness among consumers in Laos, there has been a shift towards healthier and more nutritious food options, including whole grain and gluten-free pasta. Additionally, the increasing trend of convenience and time-saving options has led to a rise in demand for pre-packaged and ready-to-cook pasta products. This is further fueled by the busy lifestyles of urban consumers and the rapid urbanization in the country.

Trends in the market: In Laos, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a wave of innovation, as companies are introducing new pasta varieties made with local ingredients such as rice and buckwheat. This trend is driven by the rising demand for healthier and more sustainable food options. As consumers become more health-conscious, there is also an increasing demand for gluten-free and organic pasta. This presents an opportunity for industry stakeholders to tap into this growing market and cater to the changing preferences of consumers. Moreover, the growing availability of e-commerce platforms in Laos is providing easier access to these specialty pasta products, further fueling the growth of the market.

Local special circumstances: In Laos, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's limited access to imported ingredients. This has led to the use of locally sourced ingredients, such as rice flour and tapioca starch, in traditional pasta dishes. Additionally, the strong Buddhist influence in the country has resulted in a predominantly vegetarian diet, creating a demand for plant-based pasta options. The government's focus on promoting local agriculture has also led to the growth of small-scale pasta producers, catering to the unique tastes and preferences of the Laotian market.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is impacted by macroeconomic factors such as consumer spending, population growth, and government policies. Countries with growing populations and stable economic conditions are likely to experience higher demand for pasta products, as consumers have more disposable income to spend on food. Additionally, favorable government policies that promote the consumption of healthy and affordable food options can also drive market growth. On the other hand, countries facing economic challenges and high food prices may see a decline in demand for pasta products. Moreover, global economic trends and fluctuations in exchange rates can also impact the cost of ingredients and production, leading to changes in market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.