Baby Food - Americas | Statista Market Forecast

Revenue in the Baby Food market amounts to US$15.16bn in 2024. The market is expected to grow annually by 4.15% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$14.91 are generated in 2024.
In the Baby Food market, volume is expected to amount to 850.40m kg by 2029. The Baby Food market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.7kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in the Americas is experiencing slow growth, influenced by factors such as changing consumer preferences, increasing competition, and fluctuations in raw material prices. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others all play a role in shaping the market's growth. Additionally, the region's stagnant birth rates and declining fertility rates have also contributed to the market's negligible growth.

Customer preferences: With the rise of health consciousness and the growing awareness of the importance of nutrition for infants, there has been a notable shift towards organic and natural baby food products in the Americas. This trend is driven by the increasing demand for healthier and cleaner options, especially among millennial parents who prioritize transparency and sustainability. Additionally, the rising number of working parents has led to a demand for convenient and on-the-go baby food solutions, leading to the emergence of pouches and other portable packaging formats.

Trends in the market: In the Americas, the baby food market is seeing a shift towards organic and natural products, driven by the increasing health consciousness among consumers. This trend is expected to continue, as parents become more aware of the potential harmful effects of additives and preservatives in traditional baby foods. Additionally, there is a growing demand for convenience in baby food, leading to the development of innovative packaging and delivery options. This trend has significant implications for industry stakeholders, as they must adapt and innovate to meet the changing preferences of consumers in order to remain competitive in the market.

Local special circumstances: In the Americas, the Baby Food Market is heavily influenced by the growing trend of health-conscious consumers seeking organic and natural options for their children. This has led to the emergence of niche markets catering to specific dietary restrictions and cultural preferences. In addition, stringent regulations surrounding infant and child nutrition have shaped the product offerings and marketing strategies of companies operating in this region. The market is also impacted by varying economic conditions and cultural attitudes towards breastfeeding and infant feeding practices. This has resulted in a diverse and competitive landscape, with a focus on innovation and differentiation to capture the attention of discerning parents.

Underlying macroeconomic factors: The Baby Food market in the Americas is heavily influenced by macroeconomic factors such as the overall economic health of the region, government policies, and consumer spending patterns. Countries with stable economic conditions and favorable policies for the food industry are experiencing higher growth in the baby food market, compared to countries with economic challenges and restrictive regulations. Moreover, the rising population and increasing awareness about the importance of proper nutrition for infants are also driving the demand for high-quality and nutritious baby food products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.