Media - United States | Statista Market Forecast

Revenue in the Media market in the United States is projected to reach US$541.20bn in 2024.
The largest market of this market is TV & Video, which is expected to have a market volume of US$280.30bn in 2024.
In global comparison, the United States will generate the majority of the revenue, amounting to US$541.20bn in 2024.
Furthermore, in the Media market, it is anticipated that 58.14% of total revenues will be generated through digital Media market in 2029.
In the United States, the media landscape is increasingly dominated by streaming platforms, shifting consumer preferences towards on-demand content over traditional broadcasting.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in United States has been experiencing significant growth and development in recent years.

Customer preferences: Customers in the United States have shown a strong preference for digital media platforms, with online streaming services gaining popularity. This can be attributed to the convenience and flexibility offered by these platforms, allowing users to access their favorite content anytime and anywhere. Additionally, customers are increasingly looking for personalized and interactive experiences, leading to the rise of social media platforms and user-generated content.

Trends in the market: One of the key trends in the media market in the United States is the shift towards mobile consumption. With the widespread adoption of smartphones and tablets, consumers are increasingly using these devices to consume media content. This trend has led to the growth of mobile advertising and the development of mobile-friendly content. Furthermore, the increasing availability of high-speed internet connections has facilitated the streaming of high-quality video content on mobile devices. Another trend in the market is the rise of subscription-based models. Many media companies are moving away from traditional advertising revenue models and are instead focusing on subscription-based services. This allows them to generate a more stable and predictable revenue stream, while also providing customers with ad-free and premium content. This trend is particularly evident in the music and video streaming industries.

Local special circumstances: The United States has a highly competitive media market, with a large number of players vying for consumers' attention. This has led to intense competition and innovation in the industry. Media companies are constantly striving to differentiate themselves by offering unique and compelling content, as well as improving the user experience. Additionally, the United States has a diverse and multicultural population, which has resulted in the development of niche media markets catering to specific demographics.

Underlying macroeconomic factors: The growth and development of the media market in the United States can be attributed to several underlying macroeconomic factors. Firstly, the country has a strong and stable economy, which has led to increased consumer spending on media and entertainment. Secondly, advancements in technology have made it easier and more affordable for media companies to produce and distribute content. Finally, the United States has a large and affluent population, providing a large market for media products and services. In conclusion, the media market in the United States is experiencing significant growth and development, driven by customer preferences for digital platforms, the rise of mobile consumption, the shift towards subscription-based models, intense competition, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.