Direct Mail Advertising - Egypt | Statista Market Forecast

Ad spending in the Direct Mail Advertising market in Egypt is forecasted to reach US$69.39m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.56%, leading to a projected market volume of US$80.74m by 2030.
When compared globally, the United States will generate the highest ad spending (US$20.38bn in 2024).
The average ad spending per capita in the Direct Mail Advertising market is projected to be US$0.61 in 2024.
Direct Mail Advertising in Egypt is experiencing a resurgence as businesses capitalize on its personalized approach to reach target audiences effectively.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for distributing direct mail advertisements

Service agencies
Consultant fees
Production costs
Design services
Printing costs

Egypt, with its rich history and vibrant culture, is experiencing a significant development in the Direct Mail Advertising market. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences in Egypt are shifting towards a more personalized and targeted approach in advertising. Consumers are becoming increasingly selective with the content they engage with, and are more likely to respond to advertisements that are tailored to their specific needs and interests. Direct mail advertising allows companies to reach their target audience directly, providing a more personalized and engaging experience. Trends in the market show that direct mail advertising is gaining popularity among businesses in Egypt. This can be attributed to the fact that direct mail campaigns have proven to be effective in generating leads and driving sales. With advancements in technology, companies are able to analyze consumer data and create targeted mailing lists, ensuring that their advertisements reach the right people at the right time. Local special circumstances in Egypt also contribute to the development of the Direct Mail Advertising market. The country has a large and growing middle class, which presents a significant opportunity for businesses to target a consumer base with disposable income. Additionally, the high literacy rate in Egypt makes direct mail advertising an effective way to reach a wide range of consumers. Underlying macroeconomic factors are also playing a role in the growth of the Direct Mail Advertising market in Egypt. The country has been experiencing steady economic growth in recent years, which has led to an increase in consumer spending. This provides businesses with the opportunity to invest in advertising and marketing strategies, including direct mail campaigns, to promote their products and services. In conclusion, the Direct Mail Advertising market in Egypt is developing due to customer preferences for personalized and targeted advertising, trends in the market that show the effectiveness of direct mail campaigns, local special circumstances such as a growing middle class and high literacy rate, and underlying macroeconomic factors such as steady economic growth. As businesses continue to recognize the benefits of direct mail advertising, this market is expected to further expand and evolve in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.