Media - Egypt | Statista Market Forecast

In Egypt, revenue in the Media market is projected to reach US$3.72bn in 2024.
The largest market within this market in Egypt is Games, which is expected to have a market volume of US$1.93bn in 2024.
In a global context, the highest revenue will be generated the United States, with an impressive figure of US$541.20bn in 2024.
Furthermore, in the Media market in Egypt, it is anticipated that 54.79% of total revenues will be generated through digital Media market by 2029.
In Egypt, the media landscape is increasingly influenced by digital platforms, reshaping content consumption habits and challenging traditional broadcasting methods.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Egypt is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Egypt have shown a growing preference for digital media platforms, with an increasing number of people accessing news, entertainment, and other content through online channels. The rise of social media platforms has also contributed to this trend, as users can easily share and consume content on platforms such as Facebook, Twitter, and Instagram. Additionally, the younger population in Egypt has shown a preference for mobile devices, leading to an increase in mobile media consumption.

Trends in the market: One of the key trends in the media market in Egypt is the growth of online streaming services. With the increasing availability of high-speed internet and the popularity of smartphones, more and more people are subscribing to streaming platforms to access movies, TV shows, and music. This trend is also driven by the convenience and cost-effectiveness of online streaming compared to traditional cable or satellite TV services. Another trend in the market is the rise of digital advertising. As more people spend time online, advertisers are shifting their focus from traditional advertising channels to digital platforms. This trend is further fueled by the ability to target specific audiences and measure the effectiveness of digital advertising campaigns. As a result, digital advertising spending in Egypt has been on the rise, with companies allocating more of their marketing budgets to online channels.

Local special circumstances: Egypt has a large and young population, with a significant portion of the population being under the age of 30. This demographic trend has a significant impact on the media market, as younger consumers are more likely to adopt new technologies and platforms. The government in Egypt has also recognized the importance of the media industry and has taken steps to support its growth. This includes the establishment of media free zones and the introduction of regulations to promote investment in the sector.

Underlying macroeconomic factors: The media market in Egypt is also influenced by underlying macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for media companies to invest in new technologies and expand their offerings. Additionally, Egypt has a large and growing middle class, which has contributed to the demand for media products and services. In conclusion, the media market in Egypt is experiencing growth and development driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of digital media platforms, online streaming services, and digital advertising are key trends in the market. The young population and favorable macroeconomic conditions in Egypt provide a conducive environment for the media industry to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.