Traditional Out-of-Home Advertising - Egypt

Egypt is expected to witness a significant growth in ad spending within the Traditional Out-of-Home Advertising market, with projections indicating a figure of US$101.60m by 2024.
The market is anticipated to experience a steady annual growth rate (CAGR 2024-2030) of 2.18%, leading to a forecasted market volume of US$115.70m by 2030.
In 2024, the average ad spending per capita in the Traditional Out-of-Home Advertising market is estimated to be US$0.89.
Egypt's Traditional Out-of-Home Advertising market is embracing digital transformation, integrating interactive technologies to engage consumers on a deeper level.

Definition:
Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional billboards (bulletins, large banners, inflatable billboards)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)

Digital billboards (city-light boards)
Digital street furniture (city-light posters, city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)
Event- and promotion-related media

The Traditional Out-of-Home Advertising market in Egypt is experiencing significant growth and development.

Customer preferences: Customers in Egypt are increasingly drawn to traditional out-of-home advertising methods such as billboards, posters, and signage. This preference can be attributed to several factors. Firstly, traditional advertising methods are highly visible and can reach a wide audience, making them an effective way to raise brand awareness. Additionally, many customers in Egypt appreciate the tangible nature of traditional advertising, as it allows them to physically interact with the advertisement.

Trends in the market: One of the key trends in the Traditional Out-of-Home Advertising market in Egypt is the increasing use of digital technology. While traditional methods such as billboards and posters remain popular, advertisers are incorporating digital elements into their campaigns to enhance their effectiveness. For example, digital billboards are becoming more common, allowing advertisers to display dynamic and interactive content. This trend is driven by the growing availability and affordability of digital technology in Egypt. Another trend in the market is the focus on targeted advertising. Advertisers are utilizing data and analytics to identify specific audience segments and tailor their campaigns accordingly. This approach allows them to maximize the impact of their advertisements by reaching the right people at the right time. Additionally, advertisers are increasingly using location-based advertising to target consumers in specific geographic areas. This trend is driven by the widespread use of smartphones and mobile devices, which provide advertisers with valuable location data.

Local special circumstances: Egypt has a large and diverse population, making it an attractive market for advertisers. The country's population is concentrated in urban areas, particularly in major cities such as Cairo and Alexandria. This concentration of population presents a unique opportunity for advertisers to reach a large number of people in a relatively small geographic area. Additionally, Egypt has a growing middle class with increasing purchasing power, making it an attractive market for consumer goods and services.

Underlying macroeconomic factors: The development of the Traditional Out-of-Home Advertising market in Egypt is also influenced by underlying macroeconomic factors. Egypt has experienced steady economic growth in recent years, driven by factors such as investment in infrastructure and increased tourism. This economic growth has resulted in increased consumer spending and a growing demand for advertising services. Additionally, Egypt has a young and tech-savvy population, which is driving the adoption of digital advertising methods. In conclusion, the Traditional Out-of-Home Advertising market in Egypt is developing rapidly due to customer preferences for visible and tangible advertising methods, the adoption of digital technology, the focus on targeted advertising, the country's large and diverse population, and underlying macroeconomic factors such as economic growth and a young population. As advertisers continue to innovate and adapt to changing customer preferences, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.