Key regions: United Kingdom, Japan, China, France, Germany
The Instant Messaging Advertising market in Egypt is experiencing significant growth and development.
Customer preferences: Egyptian consumers have shown a strong preference for instant messaging as a means of communication. This has led to a rise in the popularity of messaging apps such as WhatsApp, Facebook Messenger, and Viber. These apps provide a convenient and efficient way for people to stay connected with friends, family, and colleagues. As a result, advertisers have recognized the potential of reaching a large and engaged audience through instant messaging platforms.
Trends in the market: One of the key trends in the Instant Messaging Advertising market in Egypt is the increasing use of targeted advertising. Advertisers are leveraging the data collected from instant messaging apps to deliver personalized and relevant ads to users. This approach allows advertisers to reach their target audience more effectively and increase the chances of conversion. Another trend in the market is the integration of e-commerce within instant messaging apps. This allows users to make purchases directly within the app, without the need to switch to a separate e-commerce platform. As a result, advertisers are able to capitalize on the convenience and ease of use provided by instant messaging apps to drive sales and increase revenue.
Local special circumstances: Egypt has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic is highly active on instant messaging apps, making them a prime target for advertisers. Additionally, the Egyptian government has been actively promoting digital transformation and encouraging the use of technology in various sectors, including advertising. This has created a favorable environment for the growth of the Instant Messaging Advertising market in Egypt.
Underlying macroeconomic factors: The growth of the Instant Messaging Advertising market in Egypt is also influenced by underlying macroeconomic factors. Egypt has been experiencing steady economic growth, which has resulted in an increase in disposable income and consumer spending. This provides advertisers with a larger pool of potential customers who are willing to engage with and respond to advertising messages. Furthermore, the increasing penetration of smartphones and internet connectivity in Egypt has played a significant role in the development of the Instant Messaging Advertising market. As more people gain access to smartphones and the internet, the reach and impact of instant messaging advertising increases. This has created a lucrative market for advertisers looking to promote their products and services to a wide audience. In conclusion, the Instant Messaging Advertising market in Egypt is growing and evolving rapidly. Customer preferences, such as the popularity of instant messaging apps, and local special circumstances, including a large and tech-savvy population, are driving this growth. Additionally, underlying macroeconomic factors, such as economic growth and increasing smartphone penetration, are contributing to the development of the market. Advertisers in Egypt are leveraging these trends and factors to deliver targeted and effective advertising campaigns through instant messaging platforms.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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