Direct Messaging Advertising - Egypt

Ad spending in the Direct Messaging Advertising market in Egypt is forecasted to reach US$110.00m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 3.11%, leading to a projected market volume of US$132.20m by 2030.
Direct Mail Advertising represents the largest market with a volume of US$69.39m in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Egypt is estimated to be US$0.96 in 2024.
In Egypt, the rise of personalized Direct Messaging Advertising is reshaping the landscape of the Advertising market, enhancing brand engagement and targeting effectiveness.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Egypt has been experiencing significant growth in recent years.

Customer preferences: In Egypt, customers have shown a strong preference for direct messaging advertising as a means of communication with businesses. This is due to the convenience and personalization that direct messaging offers. Customers appreciate the ability to have direct and immediate contact with businesses, allowing for quick and efficient communication. Additionally, direct messaging allows for a more personalized and tailored experience, as businesses can send targeted messages based on customer preferences and behaviors.

Trends in the market: One major trend in the Direct Messaging Advertising market in Egypt is the increasing use of messaging apps. Messaging apps have become an integral part of daily life for many Egyptians, with a large portion of the population using these apps on a regular basis. As a result, businesses have recognized the potential of messaging apps as a marketing tool and have started to invest more in direct messaging advertising on these platforms. Another trend in the market is the rise of chatbots. Chatbots are becoming increasingly popular in Egypt, as they provide businesses with a cost-effective and efficient way to engage with customers. Chatbots can handle a large volume of customer inquiries and provide instant responses, enhancing the overall customer experience. This trend has led to an increase in direct messaging advertising that utilizes chatbots to interact with customers and provide them with relevant information and offers.

Local special circumstances: One of the factors contributing to the growth of the Direct Messaging Advertising market in Egypt is the high mobile phone penetration rate in the country. Egypt has a large population of mobile phone users, and this presents a significant opportunity for businesses to reach customers through direct messaging advertising. With the majority of the population owning a mobile phone, businesses can easily connect with their target audience and deliver personalized messages directly to their devices.

Underlying macroeconomic factors: The strong growth in the Direct Messaging Advertising market in Egypt can also be attributed to the country's overall economic development. Egypt has experienced steady economic growth in recent years, which has resulted in an increase in consumer spending power. As a result, businesses have more resources to invest in advertising and marketing, including direct messaging advertising. The growing middle class in Egypt is also contributing to the expansion of the market, as these consumers have a higher disposable income and are more likely to engage with direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Egypt is growing rapidly due to customer preferences for convenient and personalized communication, the increasing use of messaging apps, the rise of chatbots, the high mobile phone penetration rate, and the country's strong economic development. Businesses are recognizing the potential of direct messaging advertising in Egypt and are investing more in this marketing strategy to engage with their target audience effectively.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.