Digital Video Advertising - Egypt

Egypt is projected to reach US$137.90m in the Digital Video Advertising market by 2024.
The ad spending is forecasted to grow annually at a rate of 5.79% between 2024 and 2030, leading to a market volume of US$193.30m by 2030.
With a market volume of US$85.39bn in 2024, the United States is expected to generate the most revenue.
In Egypt, 58% of total ad spending in the Digital Video Advertising market will come from mobile devices by 2030.
The average ad spending per internet user in the Digital Video Advertising market is projected to be US$1.45 in 2024.
Connected TV ad spending in Egypt's Digital Video Advertising market is estimated to reach US$4.21m in 2024 and is anticipated to grow at a rate of 3.94% annually, reaching a market volume of US$5.31m by 2030.
Ad spending on short-form videos in Egypt's Digital Video Advertising market is projected to hit US$67.47m in 2024 and is expected to grow annually at a rate of 8.64%, resulting in a market volume of US$111.00m by 2030.
Egypt's Digital Video Advertising market is experiencing rapid growth, driven by increasing internet penetration and a growing demand for online video content.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital platforms. Customer preferences have shifted towards consuming video content online, with an increasing number of Egyptians using smartphones and tablets to access the internet. This trend is fueled by the growing popularity of social media platforms and video-sharing websites, which offer a wide range of video content. As a result, advertisers have recognized the potential of reaching their target audience through digital video advertising. In addition to customer preferences, several trends have emerged in the Digital Video Advertising market in Egypt. One trend is the rise of programmatic advertising, which allows advertisers to automate the buying and selling of ad space. This technology enables advertisers to target specific demographics and optimize their ad campaigns in real-time, resulting in more efficient and effective advertising. Another trend is the increasing adoption of mobile advertising. With the majority of Egyptians accessing the internet through their smartphones, mobile advertising has become an essential component of digital video advertising strategies. Advertisers are leveraging mobile-specific features such as location-based targeting and interactive ad formats to engage with their audience on the go. Local special circumstances also play a role in the development of the Digital Video Advertising market in Egypt. The country has a large and young population, with a high percentage of internet users. This demographic profile presents a significant opportunity for advertisers to reach a wide audience through digital video advertising. Additionally, Egypt has a vibrant media landscape, with a variety of online platforms and content creators. This diversity allows advertisers to partner with local influencers and content creators to create targeted and engaging video ad campaigns. Underlying macroeconomic factors also contribute to the growth of the Digital Video Advertising market in Egypt. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. As a result, advertisers are investing more in digital video advertising to capitalize on the growing consumer market. Overall, the Digital Video Advertising market in Egypt is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the potential of digital platforms to reach their target audience and are leveraging technologies such as programmatic advertising and mobile advertising to optimize their ad campaigns. With a large and young population, vibrant media landscape, and growing economy, Egypt presents a lucrative market for digital video advertising.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.