Market Insights Advertising & Media Advertising

Digital Banner Advertising - Egypt

Egypt

Egypt's Digital Banner Advertising market is anticipated to witness ad spending reaching US$226.70m in 2024.
The sector is expected to display an annual growth rate (CAGR 2024-2029) of 4.86%, leading to a projected market volume of US$287.40m by 2029.
When compared globally, the United States will contribute the most to ad spending, with US$67,120.00m in 2024.
The projected average ad spending per internet user in Egypt's Digital Banner Advertising market is US$2.39 in 2024.
By 2029, 54% of the total ad spending in the market is forecasted to come from mobile.
In Egypt, the rise of digital banner advertising is transforming the advertising market landscape, catering to the increasing online consumer base.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in Egypt has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms, leading to an increased demand for digital advertising. This trend is driven by several factors, including the growing internet penetration rate, changing consumer behavior, and the rise of e-commerce.

Customer preferences: In Egypt, customer preferences have shifted towards digital platforms for various reasons. Firstly, the internet penetration rate has been steadily increasing, with more people gaining access to the internet. This has resulted in a larger online audience that can be targeted through digital advertising. Additionally, changing consumer behavior has led to an increased reliance on digital channels for information, entertainment, and shopping. As a result, businesses are investing more in digital advertising to reach their target audience effectively.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Egypt is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space in real-time, optimizing campaigns and reaching the right audience at the right time. This trend is driven by advancements in technology and data analytics, which enable advertisers to target specific demographics and measure the effectiveness of their campaigns. Another trend in the market is the growing popularity of mobile advertising. With the increasing use of smartphones and mobile internet, advertisers are focusing on mobile platforms to reach their target audience. Mobile advertising offers a more personalized and interactive experience, allowing advertisers to engage with consumers on a deeper level.

Local special circumstances: Egypt has a young and tech-savvy population, with a high percentage of internet users among its youth. This demographic is more likely to engage with digital advertising and spend a significant amount of time online. Additionally, the rise of e-commerce in Egypt has created new opportunities for digital advertising. As more consumers shop online, businesses are leveraging digital advertising to promote their products and services.

Underlying macroeconomic factors: The Digital Banner Advertising market in Egypt is also influenced by underlying macroeconomic factors. Egypt has been experiencing economic growth in recent years, leading to increased consumer spending and business investments. This growth has created a favorable environment for digital advertising, as businesses have more resources to allocate towards marketing and advertising budgets. Additionally, the government has been implementing initiatives to promote digital transformation and attract foreign investments, further driving the growth of the digital advertising market. In conclusion, the Digital Banner Advertising market in Egypt is growing rapidly due to changing customer preferences, including the shift towards online platforms and the rise of e-commerce. Trends such as programmatic advertising and mobile advertising are shaping the market, allowing advertisers to reach their target audience more effectively. The young and tech-savvy population, along with the country's economic growth and government initiatives, are contributing to the expansion of the digital advertising market in Egypt.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.