Digital Audio Advertising - Egypt

Ad spending in the Digital Audio Advertising market in Egypt is forecasted to reach US$15.03m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 7.90%, leading to an estimated market volume of US$23.72m by 2030.
With a projected market volume of US$6.59bn in 2024, the majority of revenue will be generated in Egypt.
In the Digital Audio Advertising market in Egypt, the number of listeners is expected to reach 0.0users by 2030.
The average ad spending per user in the Digital Audio Advertising market in Egypt is expected to be US$1.74 in 2024.
In the Digital Audio Advertising market in Egypt, 77% of total ad spending will be attributed to mobile in 2030.
Egypt's Digital Audio Advertising market is rapidly expanding, with a surge in demand for targeted audio content across diverse demographics.

Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Digital Audio Advertising market in Egypt is experiencing significant growth and development, driven by changing customer preferences and technological advancements.

Customer preferences: Egyptian consumers are increasingly turning to digital audio platforms for their entertainment and information needs. With the rise of smartphones and affordable data plans, more people are accessing digital audio content on-the-go. This shift in consumer behavior has created a lucrative market for digital audio advertising, as advertisers can now reach a larger and more engaged audience. Additionally, consumers in Egypt are becoming more receptive to personalized and targeted advertising messages, making digital audio platforms an attractive medium for advertisers.

Trends in the market: One of the key trends in the Digital Audio Advertising market in Egypt is the growing popularity of streaming services. Platforms like Anghami and Spotify have gained a significant user base in the country, offering a wide variety of music, podcasts, and other audio content. Advertisers are capitalizing on this trend by partnering with these platforms to reach their target audience through audio ads. Furthermore, the increasing availability of programmatic advertising technology has made it easier for advertisers to target specific demographics, interests, and locations, enhancing the effectiveness of digital audio advertising campaigns.

Local special circumstances: Egypt has a large and young population, with a high percentage of smartphone penetration. This demographic profile presents a unique opportunity for advertisers to connect with a tech-savvy audience through digital audio advertising. Moreover, the Egyptian market is characterized by a vibrant music and entertainment industry, which further fuels the demand for digital audio content. Advertisers can leverage this cultural context to create engaging and relevant ads that resonate with the local audience.

Underlying macroeconomic factors: The Egyptian economy has been experiencing steady growth in recent years, leading to an increase in disposable income and consumer spending. This economic stability has created a favorable environment for advertisers to invest in digital audio advertising campaigns. Additionally, the government's efforts to improve internet infrastructure and expand access to affordable data plans have contributed to the growth of the digital audio market in Egypt. As more people gain access to high-speed internet, the demand for digital audio content and advertising opportunities will continue to rise. In conclusion, the Digital Audio Advertising market in Egypt is witnessing significant growth and development due to changing customer preferences, technological advancements, and favorable macroeconomic factors. Advertisers are leveraging the popularity of streaming services and programmatic advertising technology to reach a large and engaged audience. With the young and tech-savvy population in Egypt, the market for digital audio advertising is poised for further expansion in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

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