The Digital Classifieds market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital platforms.
Customer preferences: In today's fast-paced and digital world, customers are increasingly turning to online platforms for their classifieds needs. The convenience and accessibility offered by digital classifieds platforms have made them the preferred choice for many consumers in Egypt. With just a few clicks, users can easily browse through a wide range of products and services, compare prices, and make informed purchasing decisions. Furthermore, the ability to interact directly with sellers and access user reviews has enhanced the overall customer experience, further driving the popularity of digital classifieds platforms.
Trends in the market: One of the key trends in the Digital Classifieds market in Egypt is the growing demand for mobile-based platforms. With the widespread adoption of smartphones and affordable mobile data plans, more and more Egyptians are accessing the internet through their mobile devices. This has led to a surge in mobile app usage, with consumers preferring the convenience of accessing classifieds platforms on the go. As a result, companies in the market are increasingly focusing on developing mobile apps and optimizing their platforms for mobile devices to cater to this growing trend. Another trend in the market is the emergence of niche classifieds platforms catering to specific industries or target audiences. This trend can be attributed to the increasing competition in the market and the need for differentiation. Niche platforms provide a more tailored experience for users, allowing them to find specific products or services more easily. For example, there are now dedicated platforms for real estate, job listings, and even used cars. This trend not only enhances the user experience but also provides businesses with targeted advertising opportunities.
Local special circumstances: Egypt has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic profile has played a crucial role in driving the growth of the Digital Classifieds market. Younger consumers are more likely to embrace digital platforms and are comfortable with online transactions. Additionally, the increasing internet penetration and improving digital infrastructure have further facilitated the growth of the market.
Underlying macroeconomic factors: Egypt's economy has been steadily growing in recent years, with increased consumer spending and a growing middle class. This has created a favorable environment for the Digital Classifieds market to thrive. As more Egyptians have disposable income and access to the internet, they are more likely to engage in online shopping and utilize digital classifieds platforms. Furthermore, the government's efforts to promote entrepreneurship and digital innovation have also contributed to the growth of the market, creating opportunities for both buyers and sellers.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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