Audio Advertising - Egypt | Statista Market Forecast

Egypt is expected to see ad spending in the Audio Advertising market reach US$144.50m by 2024.
The country's largest market is Traditional Radio Advertising, with a market volume of US$129.40m in 2024.
On a global scale, the United States will lead in ad spending, with an estimated US$19.07bn in 2024.
The average ad spending per listener in the Traditional Radio Advertising market is projected to be US$5.13 in 2024.
Egypt's audio advertising market is witnessing a surge in demand as businesses tap into the country's growing digital media consumption habits.

Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional Radio Advertising broadcasting on the program service of a terrestrial radio station or network
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Audio Advertising market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of audio streaming platforms.

Customer preferences: Customers in Egypt are increasingly turning to audio streaming platforms for their entertainment needs. This shift in preference can be attributed to several factors, including the convenience and accessibility of these platforms. With the rise of smartphones and affordable data plans, more people now have access to audio streaming services, allowing them to listen to their favorite music, podcasts, and radio shows on the go. This has created a new avenue for advertisers to reach their target audience through audio advertisements.

Trends in the market: One of the key trends in the audio advertising market in Egypt is the rise of programmatic audio advertising. Programmatic advertising allows advertisers to target specific audiences based on their demographics, interests, and listening habits. This targeted approach ensures that advertisers can reach the right audience with their audio ads, increasing the effectiveness of their campaigns. As a result, more advertisers are adopting programmatic audio advertising strategies to maximize their return on investment. Another trend in the market is the integration of audio advertising with other digital advertising channels. Advertisers are now leveraging the power of audio ads in combination with other digital formats, such as display and video ads, to create a more immersive and engaging advertising experience. By incorporating audio ads into their overall digital marketing strategy, advertisers can capture the attention of their target audience across multiple touchpoints, increasing brand awareness and driving conversions.

Local special circumstances: Egypt has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic profile presents a lucrative opportunity for audio advertisers to target a large and engaged audience. Furthermore, the popularity of music and radio in Egyptian culture makes audio advertising a natural fit for reaching consumers in this market.

Underlying macroeconomic factors: The growth of the audio advertising market in Egypt is also influenced by underlying macroeconomic factors. Egypt has witnessed steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, advertisers have more resources to allocate towards marketing and advertising efforts, including audio advertising. Additionally, the government's efforts to improve internet infrastructure and expand access to affordable data plans have further fueled the growth of the audio streaming industry, creating a conducive environment for audio advertising to thrive. In conclusion, the Audio Advertising market in Egypt is experiencing significant growth due to changing customer preferences, the rise of audio streaming platforms, and the integration of audio advertising with other digital channels. With a large and engaged audience, favorable macroeconomic conditions, and the increasing popularity of programmatic advertising, the future of the audio advertising market in Egypt looks promising.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.