Influencer Advertising - Egypt | Statista Market Forecast

The Influencer Advertising market in Egypt is projected to reach US$36.81m in 2024.
The market is expected to grow annually at a rate of 9.95% between 2024 and 2030, leading to a market volume of US$65.02m by 2030.
The average ad spending per internet user in the Influencer Advertising market in Egypt is estimated to be US$0.39 in 2024.
In a global context, China is anticipated to lead in ad spending with US$19.16bn in 2024.
In Egypt, Influencer Advertising is rapidly growing, with a focus on authenticity and cultural relevance to engage the local audience effectively.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles; they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Advertising spending paid directly to influencers to post sponsored content

The values of giveaway products as well as services that influencers receive in exchange for reviews, mentions, or giveaways for their followers
Advertising spending allocated to paid social media campaigns to boost content
Affiliate commissions, i.e., the commissions that are paid to influencers when someone makes a purchase based on their content or links
Gross merchandise volume (GMV) of transactions from sponsored posts or live streams

The Influencer Advertising market in Egypt is experiencing significant growth and development, driven by several key factors.

Customer preferences: In Egypt, customers have shown a strong preference for influencer advertising as a way to discover new products and services. Influencers are seen as trustworthy and relatable figures, and their endorsements carry a lot of weight with consumers. Additionally, social media platforms have become increasingly popular in Egypt, providing a fertile ground for influencer marketing to thrive.

Trends in the market: One major trend in the Influencer Advertising market in Egypt is the rise of micro-influencers. These are individuals with smaller but highly engaged followings, who are often seen as more authentic and genuine compared to larger influencers. Brands are recognizing the value of working with micro-influencers to reach niche audiences and drive more targeted marketing campaigns. Another trend in the market is the diversification of platforms. While Instagram remains the dominant platform for influencer marketing in Egypt, other platforms such as YouTube and TikTok are also gaining traction. This diversification allows brands to reach different demographics and engage with a wider range of consumers.

Local special circumstances: Egypt has a large and growing population, with a significant portion of the population being young and digitally savvy. This demographic is highly active on social media platforms and is receptive to influencer advertising. Additionally, Egypt has a vibrant and active influencer community, with individuals across various industries and niches. This provides brands with a diverse pool of influencers to collaborate with and create targeted campaigns.

Underlying macroeconomic factors: Egypt's economy has been growing steadily in recent years, with increased consumer spending power. This has led to a rise in demand for products and services, and brands are leveraging influencer advertising to tap into this growing market. Additionally, the government has been actively promoting entrepreneurship and digital innovation, creating an environment conducive to the growth of influencer marketing. In conclusion, the Influencer Advertising market in Egypt is experiencing rapid growth and development due to customer preferences for authentic and relatable marketing, the rise of micro-influencers, the diversification of platforms, the country's young and digitally savvy population, and the overall macroeconomic factors driving consumer spending. This presents significant opportunities for brands to effectively reach and engage with Egyptian consumers through influencer marketing strategies.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration, and product recommendations daily, it is no surprise that marketers are harnessing the power of social media’s most recognizable faces for promotion. The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.