Market Insights Advertising & Media Advertising

Influencer Advertising - Egypt

Egypt

The Influencer Advertising market in Egypt is projected to reach US$36.81m in 2024.
The market is expected to grow annually at a rate of 10.40% between 2024 and 2029, leading to a market volume of US$60.36m by 2029.
The average ad spending per internet user in the Influencer Advertising market in Egypt is estimated to be US$0.39 in 2024.
In a global context, China is anticipated to lead in ad spending with US$19,160.00m in 2024.
In Egypt, Influencer Advertising is rapidly growing, with a focus on authenticity and cultural relevance to engage the local audience effectively.

Key regions: Australia, Germany, France, Europe, United States

Market

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Currency

Analyst Opinion

The Influencer Advertising market in Egypt is experiencing significant growth and development, driven by several key factors.

Customer preferences: In Egypt, customers have shown a strong preference for influencer advertising as a way to discover new products and services. Influencers are seen as trustworthy and relatable figures, and their endorsements carry a lot of weight with consumers. Additionally, social media platforms have become increasingly popular in Egypt, providing a fertile ground for influencer marketing to thrive.

Trends in the market: One major trend in the Influencer Advertising market in Egypt is the rise of micro-influencers. These are individuals with smaller but highly engaged followings, who are often seen as more authentic and genuine compared to larger influencers. Brands are recognizing the value of working with micro-influencers to reach niche audiences and drive more targeted marketing campaigns. Another trend in the market is the diversification of platforms. While Instagram remains the dominant platform for influencer marketing in Egypt, other platforms such as YouTube and TikTok are also gaining traction. This diversification allows brands to reach different demographics and engage with a wider range of consumers.

Local special circumstances: Egypt has a large and growing population, with a significant portion of the population being young and digitally savvy. This demographic is highly active on social media platforms and is receptive to influencer advertising. Additionally, Egypt has a vibrant and active influencer community, with individuals across various industries and niches. This provides brands with a diverse pool of influencers to collaborate with and create targeted campaigns.

Underlying macroeconomic factors: Egypt's economy has been growing steadily in recent years, with increased consumer spending power. This has led to a rise in demand for products and services, and brands are leveraging influencer advertising to tap into this growing market. Additionally, the government has been actively promoting entrepreneurship and digital innovation, creating an environment conducive to the growth of influencer marketing. In conclusion, the Influencer Advertising market in Egypt is experiencing rapid growth and development due to customer preferences for authentic and relatable marketing, the rise of micro-influencers, the diversification of platforms, the country's young and digitally savvy population, and the overall macroeconomic factors driving consumer spending. This presents significant opportunities for brands to effectively reach and engage with Egyptian consumers through influencer marketing strategies.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.