Digital Out-of-Home Advertising - Egypt

In Egypt, the Digital Out-of-Home Advertising market is anticipated to witness ad spending reaching US$47.92m by 2024.
This expenditure is forecasted to display an annual growth rate (CAGR 2024-2030) of 7.78%, leading to a projected market volume of US$75.11m by 2030.
Egypt's ad spending is expected to reach US$4.37bn in 2024, indicating that a significant portion of the market will be driven by this country.
The estimated average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$0.42 in 2024.
Egypt's Digital Out-of-Home Advertising market is witnessing a surge in interactive campaigns, leveraging innovative technologies to engage consumers across diverse locations.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in Egypt is experiencing significant growth and development, driven by changing customer preferences and advancements in technology. Customer preferences in Egypt are shifting towards more interactive and engaging advertising experiences. Traditional static billboards are no longer as effective in capturing the attention of consumers who are constantly bombarded with advertisements. As a result, advertisers are turning to digital out-of-home advertising to stand out from the competition. Digital screens allow for dynamic content that can be updated in real-time, providing advertisers with the flexibility to tailor their messages to specific audiences and times of day. In addition to the interactive nature of digital out-of-home advertising, customers in Egypt also value the ability to engage with advertisements through their mobile devices. With the widespread adoption of smartphones, consumers are increasingly looking for ways to interact with brands and receive personalized content. Digital out-of-home advertising can provide this level of engagement by incorporating QR codes, augmented reality, and other interactive features that allow consumers to connect with brands in a more meaningful way. One of the key trends in the market is the integration of data and analytics into digital out-of-home advertising campaigns. Advertisers are leveraging data to better understand their target audience and deliver more relevant and personalized content. By analyzing consumer behavior and demographics, advertisers can optimize their campaigns to reach the right people at the right time and in the right location. This data-driven approach not only improves the effectiveness of advertising campaigns but also provides advertisers with valuable insights into consumer preferences and trends. Another trend in the market is the increasing adoption of programmatic advertising in digital out-of-home advertising. Programmatic advertising allows for the automated buying and selling of ad space, enabling advertisers to reach their target audience more efficiently and effectively. This technology-driven approach streamlines the advertising process and provides advertisers with greater control and transparency over their campaigns. In Egypt, the adoption of programmatic advertising is expected to increase as advertisers recognize the benefits of this approach in reaching their target audience in a cost-effective manner. Local special circumstances in Egypt also contribute to the development of the Digital Out-of-Home Advertising market. Egypt has a large and growing population, with a significant portion of the population residing in urban areas. This urban population provides a large and captive audience for advertisers, making digital out-of-home advertising an attractive option for reaching a wide range of consumers. Additionally, Egypt has a thriving tourism industry, attracting millions of visitors each year. Digital out-of-home advertising can help advertisers target both local residents and tourists, maximizing the reach and impact of their campaigns. Underlying macroeconomic factors such as economic growth and increased consumer spending also play a role in the development of the Digital Out-of-Home Advertising market in Egypt. As the economy expands and disposable incomes rise, consumers have more purchasing power and are more likely to engage with brands and make purchases. This creates opportunities for advertisers to promote their products and services through digital out-of-home advertising, capitalizing on the increased consumer spending. Overall, the Digital Out-of-Home Advertising market in Egypt is experiencing growth and development driven by changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors. As advertisers continue to recognize the benefits of digital out-of-home advertising in reaching and engaging with their target audience, the market is expected to continue its upward trajectory.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.