Advertising - Egypt | Statista Market Forecast

Ad spending in the Advertising market in Egypt is forecasted to reach US$1.65bn in 2024.
The largest market in Egypt is Search Advertising with a market volume of US$687.70m in 2024.
When compared globally, the United States will lead in ad spending, reaching US$425.90bn in 2024.
Within the Advertising market in Egypt, 80% of total ad spending is expected to come from digital advertising in 2030.
The average ad spending per capita in the Search Advertising market in Egypt is projected to be US$6.01 in 2024.
Moreover, in the Advertising market in Egypt, Advertising market of the 85% revenue will be generated through programmatic advertising in 2030.
Egypt's advertising market is experiencing a surge in digital ad spending, reflecting a shift towards online platforms to reach a tech-savvy population.

Definition:
Advertising spending refers to expenses for promotional strategies with which brands or businesses purchase advertising space to promote products or services. The primary purposes of advertising include creating awareness, generating interest, and persuading consumers to take a particular action such as purchasing a product, visiting a website, or supporting brands. Advertisers use advertising to reach their target audience while media companies and advertising agencies use it as a source of income.

Structure:
The advertising spending consists of two main channels (traditional advertising and digital advertising). Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as traditional TV, traditional radio, printed newspapers, printed magazines, and traditional out-of-home (OOH) advertising formats. Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital out-of-home, digital banner, digital audio, digital classifieds, and influencer advertising.

Additional information:
The market comprises advertising spending, share by advertising channel, users, average revenue per user, advertising share by industry, ad spending by medium, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional advertising such as non-digital ads for TV and radio, as well as out-of-home advertising and print advertising
Digital advertising such as online ads for video, banner, audio, classifieds, and search engines, as well as digital out-of-home, social media, in-app, and connected TV advertising
Influencer advertising

Sponsorships/events and promotion
Product placement
Commission-based affiliate systems

Egypt, known for its rich history and cultural heritage, is experiencing a significant growth in its advertising market. With a population of over 100 million people, Egypt offers a vast consumer base for advertisers to target.

Customer preferences: In recent years, there has been a shift in customer preferences towards digital advertising. With the increasing penetration of smartphones and internet access, consumers are spending more time online, creating new opportunities for advertisers to reach their target audience. Social media platforms such as Facebook, Instagram, and Twitter have become popular channels for advertising, allowing brands to engage with their customers in a more personalized and interactive way. Additionally, there is a growing demand for video content, with platforms like YouTube and TikTok gaining popularity among Egyptian consumers.

Trends in the market: One of the key trends in the Egyptian advertising market is the rise of influencer marketing. Influencers, particularly on social media platforms, have gained a significant following and influence over consumer purchasing decisions. Brands are leveraging this trend by partnering with influencers to promote their products or services, tapping into their loyal fan base and credibility. This trend is particularly prevalent among younger demographics who are more receptive to influencer recommendations. Another trend in the market is the growing importance of data-driven advertising. Advertisers are increasingly relying on data analytics to better understand consumer behavior and target their advertising efforts more effectively. By analyzing data on consumer demographics, preferences, and online behavior, advertisers can create more targeted and personalized campaigns, resulting in higher engagement and conversion rates.

Local special circumstances: Egypt has a young and tech-savvy population, with a large percentage of its population under the age of 30. This demographic is highly active on social media and spends a significant amount of time online. Advertisers are capitalizing on this by investing in digital advertising and social media marketing to reach this key demographic. Furthermore, Egypt has a rapidly growing e-commerce market. With the convenience of online shopping and the increasing number of online retailers, consumers are shifting towards making purchases online. This presents an opportunity for advertisers to target consumers during their online shopping journey, whether through display ads, search engine marketing, or sponsored content.

Underlying macroeconomic factors: Egypt's economy has been experiencing steady growth in recent years, which has contributed to the development of the advertising market. The government has implemented economic reforms and infrastructure projects to attract foreign investment and stimulate economic growth. This has led to an increase in consumer spending power and a growing middle class, creating a favorable environment for advertisers. In conclusion, the advertising market in Egypt is evolving to meet the changing preferences of consumers. The rise of digital advertising, influencer marketing, and data-driven campaigns are reshaping the industry. With a young and tech-savvy population, a growing e-commerce market, and a favorable macroeconomic environment, Egypt presents a promising landscape for advertisers to connect with their target audience and drive business growth.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.