Telemarketing - Egypt

Egypt

Highlights

Ad spending in the Telemarketing market in Egypt is forecasted to reach US$14.00m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 2.73%, leading to an estimated market volume of US$16.45m by 2030.
When compared globally, the United States will generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$0.12 in 2024.
In Egypt, the telemarketing segment in the advertising market is seeing a shift towards personalized customer engagement strategies for better conversion rates.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in Egypt has been experiencing significant growth in recent years. Customer preferences have shifted towards more personalized and targeted advertising strategies, leading to an increased demand for telemarketing services. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market. Customer preferences in Egypt have evolved with the rise of digital technology. Consumers are increasingly seeking personalized and interactive advertising experiences. Telemarketing offers a direct and personalized approach to reach potential customers, allowing companies to tailor their messages to specific demographics. This level of customization has proven to be effective in capturing consumers' attention and driving sales. Trends in the market show that companies are investing more in telemarketing advertising to meet the changing preferences of Egyptian consumers. The use of advanced data analytics and customer segmentation techniques has become crucial in targeting the right audience. Companies are also leveraging the power of social media platforms and mobile devices to reach consumers on the go. These trends indicate a shift towards a more integrated and multi-channel approach to telemarketing advertising in Egypt. Local special circumstances have played a role in the development of the Telemarketing Advertising market in Egypt. The country has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic is more likely to engage with digital advertising and respond positively to telemarketing campaigns. Additionally, Egypt has a high mobile penetration rate, making it easier for companies to reach consumers through phone calls and text messages. Underlying macroeconomic factors have also contributed to the growth of the Telemarketing Advertising market in Egypt. The country has experienced steady economic growth in recent years, leading to an increase in consumer spending power. This has created a favorable environment for companies to invest in advertising and expand their customer base. Furthermore, the government has implemented policies to attract foreign investment, which has stimulated business activity and created opportunities for telemarketing service providers. In conclusion, the Telemarketing Advertising market in Egypt is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Companies are increasingly adopting personalized and targeted advertising strategies to capture the attention of Egyptian consumers. The use of advanced data analytics, social media platforms, and mobile devices has become crucial in reaching the right audience. With a large and tech-savvy population, favorable macroeconomic conditions, and government support for foreign investment, the Telemarketing Advertising market in Egypt is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.