In 2023, advertising spending worldwide grew by approximately 2.6 percent, while global marketing expenditure increased by 5.1 percent. On average, the growth rate stood at four percent. The same study projected that advertising and marketing combined global revenues will grow by 7.7 percent in 2024, exceeding 1.75 trillion dollars.
Annual change in advertising and marketing spending worldwide in 2023
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PQ Media. (March 27, 2024). Annual change in advertising and marketing spending worldwide in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media. "Annual change in advertising and marketing spending worldwide in 2023." Chart. March 27, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media. (2024). Annual change in advertising and marketing spending worldwide in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media. "Annual Change in Advertising and Marketing Spending Worldwide in 2023." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media, Annual change in advertising and marketing spending worldwide in 2023 Statista, https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/ (last visited December 18, 2024)
Annual change in advertising and marketing spending worldwide in 2023 [Graph], PQ Media, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
