Web Push Advertising - Egypt | Statista Market Forecast

Ad spending in the Web Push Advertising market in Egypt is forecasted to reach US$4.81m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 3.99%, leading to a projected market volume of US$6.08m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in Egypt's Web Push Advertising market is projected to be US$0.05 in 2024.
Egypt's advertising market is embracing Web Push Advertising as a cost-effective and efficient way to reach target audiences in real-time.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Customers in Egypt are increasingly turning to web push advertising as a way to stay informed about the latest products and services. With the rise of smartphone usage in the country, more people are accessing the internet on their mobile devices, making web push notifications an effective way to reach a wide audience. Additionally, the convenience and immediacy of web push notifications make them appealing to customers who want to receive real-time updates and offers from their favorite brands.

Trends in the market: One of the key trends in the Web Push Advertising market in Egypt is the increasing adoption of personalized and targeted notifications. Companies are leveraging data analytics and customer insights to deliver relevant and customized messages to their audience. This not only improves the effectiveness of the advertising campaigns but also enhances the overall customer experience. By tailoring the notifications to individual preferences and behaviors, companies can increase engagement and drive conversions. Another trend in the market is the integration of web push advertising with other digital marketing channels. Companies are using web push notifications as part of a comprehensive marketing strategy that includes email marketing, social media advertising, and content marketing. This integrated approach allows companies to reach customers at multiple touchpoints and create a cohesive brand experience.

Local special circumstances: Egypt has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic is highly active on the internet and social media, making web push advertising an effective way to reach them. Additionally, the increasing internet penetration in the country has created a favorable environment for web push advertising to thrive.

Underlying macroeconomic factors: The Egyptian economy has been experiencing steady growth in recent years, which has led to an increase in consumer spending. This growth has created opportunities for businesses to invest in digital marketing strategies, including web push advertising. Additionally, the government has been taking steps to improve the country's digital infrastructure, which has further facilitated the growth of the Web Push Advertising market in Egypt. In conclusion, the Web Push Advertising market in Egypt is experiencing significant growth due to customer preferences for real-time updates and personalized notifications. The integration of web push advertising with other digital marketing channels and the favorable demographic and macroeconomic factors in the country have also contributed to the market's development. As more businesses in Egypt recognize the potential of web push advertising, the market is expected to continue to grow in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.