Search Advertising - Egypt

Egypt

Highlights

Ad spending in the Search Advertising market in Egypt is forecasted to reach US$687.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 8.83%, leading to an expected market volume of US$1.14bn by 2030.
When compared globally, the majority of ad spending will originate from the United States (US$137.00bn in 2024).
Within the Search Advertising market in Egypt, 30% of the total ad spending is estimated to come from mobile sources by 2030.
The projected average ad spending per internet user in the Search Advertising market in Egypt is set to be US$7.24 in 2024.
In Egypt, Search Advertising is experiencing a surge in demand as businesses leverage digital platforms to reach a growing online audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Search Advertising market in Egypt is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Egypt are shifting towards digital platforms and online search. With a large and growing population of internet users, Egyptians are increasingly relying on search engines to find information, products, and services. This shift in customer behavior has created a strong demand for search advertising, as businesses recognize the importance of being visible and accessible to their target audience online. Trends in the market indicate a growing adoption of search advertising strategies by businesses in Egypt. As more companies recognize the potential of online advertising, they are allocating a larger portion of their marketing budgets to search advertising campaigns. This trend is fueled by the effectiveness and efficiency of search advertising in reaching a targeted audience and driving conversions. Additionally, advancements in technology and data analytics have made it easier for businesses to measure the impact and return on investment of their search advertising efforts, further incentivizing their adoption. Local special circumstances in Egypt also contribute to the development of the Search Advertising market. The country's large population and high internet penetration rate provide a vast potential customer base for businesses to target through search advertising. Furthermore, the relatively low cost of online advertising compared to traditional media channels makes it an attractive option for businesses, particularly small and medium-sized enterprises (SMEs) with limited marketing budgets. This has led to a surge in the number of businesses leveraging search advertising as a cost-effective way to reach their target audience and drive sales. Underlying macroeconomic factors are also playing a role in the growth of the Search Advertising market in Egypt. The country's economic stability and steady GDP growth create a favorable environment for businesses to invest in advertising and marketing activities. As the economy continues to expand, businesses are looking for ways to differentiate themselves and gain a competitive edge, leading to increased investments in search advertising to enhance brand visibility and attract customers. In conclusion, the Search Advertising market in Egypt is experiencing significant growth and development due to shifting customer preferences towards digital platforms, the adoption of search advertising strategies by businesses, local special circumstances such as a large population and low advertising costs, and underlying macroeconomic factors such as economic stability and GDP growth. As these factors continue to drive the market, we can expect further expansion and innovation in the Search Advertising industry in Egypt.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.