Print Advertising - Egypt

Egypt

Highlights

Ad spending in the Print Advertising market in Egypt is forecasted to reach US$22.27m in 2024.
The largest market is Newspaper Advertising, with a market volume of US$14.17m in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching US$9.61bn in 2024.
By 2030, the number of readers in the Print Advertising market in Egypt is anticipated to reach 0.0users.
The average ad spending per reader in the Newspaper Advertising market is projected to be US$0.68 in 2024.
Egypt's Print Advertising market is experiencing a resurgence, with traditional media outlets adapting to digital trends to reach a wider audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Print Advertising market in Egypt has witnessed significant development in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Egyptian consumers have shown a growing preference for print advertising due to its tangible and trustworthy nature. Many consumers still rely on traditional media sources, such as newspapers and magazines, for information and entertainment. Print advertising offers a sense of credibility and authenticity that digital advertising often lacks. Additionally, print advertisements can be easily shared and discussed among family members and friends, further increasing their impact and reach.

Trends in the market: One of the key trends in the print advertising market in Egypt is the increasing focus on targeted advertising. Advertisers are now leveraging data and analytics to identify specific customer segments and tailor their print advertisements accordingly. This allows them to maximize the effectiveness of their campaigns and improve their return on investment. Furthermore, advertisers are experimenting with innovative print formats, such as interactive ads and augmented reality, to capture the attention of consumers and create memorable experiences.

Local special circumstances: Egypt has a large population with a diverse range of cultural and linguistic backgrounds. This presents a unique challenge for advertisers, as they need to create print advertisements that resonate with different segments of the population. Advertisers often adapt their messaging and creative elements to appeal to specific cultural or regional preferences. For example, advertisements targeting urban areas may focus on modern and aspirational themes, while those targeting rural areas may emphasize traditional values and community ties. This localization strategy helps advertisers establish a deeper connection with their target audience and drive higher engagement.

Underlying macroeconomic factors: The development of the print advertising market in Egypt is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers, as consumers have more purchasing power and are more likely to respond to print advertisements. Additionally, the government has implemented policies to attract foreign investment and promote entrepreneurship, which has resulted in the growth of local businesses and increased advertising demand. In conclusion, the Print Advertising market in Egypt is developing due to changing customer preferences, such as the preference for tangible and trustworthy advertising, as well as the use of targeted advertising and innovative print formats. Local special circumstances, such as the need to appeal to diverse cultural and linguistic backgrounds, also contribute to the development of the market. Furthermore, underlying macroeconomic factors, such as economic growth and government policies, create a favorable environment for advertisers.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.