SMS Advertising - Egypt

Egypt

Highlights

Ad spending in the SMS Advertising market in Egypt is forecasted to reach US$1.23m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.62%, leading to a projected market volume of US$1.52m by 2030.
When compared globally, the United States will account for the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is estimated to be US$0.01 in Egypt in 2024.
Egypt's SMS Advertising market is flourishing due to the high mobile penetration rate and the effectiveness of personalized messaging in reaching a diverse audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Egypt has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Egypt have played a crucial role in the development of the SMS Advertising market. Egyptians are known for their high mobile phone penetration rates, with a large portion of the population relying on mobile devices as their primary means of communication. This has created a fertile ground for SMS Advertising, as it allows businesses to reach a wide audience directly on their mobile phones. Additionally, Egyptians are increasingly embracing digital technologies and are becoming more open to receiving promotional messages via SMS. Trends in the market have also contributed to the growth of SMS Advertising in Egypt. One notable trend is the increasing use of smartphones in the country. As smartphone adoption continues to rise, more people have access to mobile internet and are more likely to engage with SMS advertisements. Furthermore, the rise of social media platforms has created new opportunities for SMS Advertising, as businesses can integrate their SMS campaigns with their social media marketing strategies to create a more comprehensive and targeted approach. Local special circumstances have further fueled the development of the SMS Advertising market in Egypt. The country has a large and young population, with a significant portion of the population falling within the prime consumer age group. This demographic profile presents a lucrative market for businesses looking to advertise their products or services through SMS. Additionally, Egypt has a vibrant and competitive business landscape, with companies constantly seeking innovative ways to reach and engage with their target audience. SMS Advertising provides a cost-effective and efficient solution for businesses to connect with their customers and drive sales. Underlying macroeconomic factors have also played a role in the growth of the SMS Advertising market in Egypt. The country has been experiencing steady economic growth, which has led to an increase in consumer spending power. As consumers have more disposable income, they are more likely to respond positively to SMS advertisements and make purchases. Additionally, the government has been implementing initiatives to promote entrepreneurship and innovation, creating a favorable environment for businesses to invest in SMS Advertising. In conclusion, the SMS Advertising market in Egypt is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With a high mobile phone penetration rate, increasing smartphone adoption, and a young and vibrant population, Egypt presents a promising market for businesses looking to leverage SMS Advertising to reach and engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.