The Sports Market in Egypt has been experiencing slow growth due to various factors such as limited technological advancements, lack of awareness among consumers, and a preference for traditional sports over online options. The sub-markets of Soccer, American Football, Basketball, Baseball, and Cricket are also impacted by these factors. The negligible growth rate can be attributed to the countrys economic challenges and political instability.
Customer preferences: The growing popularity of sports and fitness among younger generations in Egypt has led to an increased demand for wearable technology and digital fitness solutions. This trend is in line with the overall shift towards digital lifestyles, where individuals seek convenience and instant access to the latest health and wellness trends. Additionally, the rise in disposable income and changing lifestyles have also contributed to the adoption of fitness-focused products and services in the Sports market.
Trends in the market: In Egypt, the Sports Market is experiencing an increase in the adoption of e-commerce platforms for the sale of sports equipment and merchandise. This trend is significant as it allows for a wider reach and accessibility for customers, particularly in rural areas. Additionally, there has been a rise in the use of social media platforms for marketing and advertising by sports brands and organizations. This trend shows the increasing importance of digital marketing in reaching target audiences in the Sports market. There is potential for further growth in the digitalization of the Sports market in Egypt, as consumers continue to embrace technology and online shopping. This could lead to increased competition among industry players and the need for innovative strategies to stand out in the market.
Local special circumstances: In Egypt, the Sports Market has seen significant growth due to the countrys strong passion for sports and its large youth population. The countrys unique geographical location, with its access to the Mediterranean Sea, has also played a role in the development of water sports such as surfing and kiteboarding. Additionally, the governments efforts to boost tourism by investing in sports infrastructure and hosting international events have further fueled the market. This has led to a rise in local sports brands and the emergence of online sports merchandise retailers.
Underlying macroeconomic factors: The Sports Market in Egypt is heavily influenced by macroeconomic factors such as government investments in sports infrastructure, support for sports events, and overall economic stability. In recent years, Egypts economy has shown steady growth, with a focus on promoting sports tourism and hosting international events. Moreover, the countrys young and growing population, combined with their passion for sports, creates a strong demand for sports-related products and services. The governments focus on promoting a healthier lifestyle and improving the overall health of its citizens also presents growth opportunities for the Sports Market in Egypt.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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