Vegetables - Tunisia

Tunisia

Highlights

Revenue in the Vegetables market amounts to US$916.40m in 2024. The market is expected to grow annually by 6.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$72.93 are generated in 2024.
In the Vegetables market, volume is expected to amount to 462.00m kg by 2029. The Vegetables market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 34.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Tunisia is experiencing minimal growth, influenced by factors such as fluctuating agricultural output, changing consumer preferences for convenience, and competition from imported products, which challenge the expansion of local offerings.

Customer preferences: Consumers in Tunisia are increasingly prioritizing fresh and organic vegetables, reflecting a growing awareness of health and wellness. This shift is driven by a younger demographic that values sustainability and natural food sources, often influenced by global health trends. Additionally, the rise of urbanization is leading to busier lifestyles, prompting a demand for pre-packaged or ready-to-cook vegetable options. Social media also plays a pivotal role, as influencers promote healthy eating habits, further shaping consumer preferences towards locally sourced and nutritious produce.

Trends in the market: In Tunisia, the Vegetables Market is experiencing a notable shift towards fresh and organic produce, driven by a younger population increasingly conscious of health and environmental sustainability. The demand for locally sourced vegetables is on the rise, as consumers seek transparency in their food supply chains. Furthermore, urbanization is leading to a preference for convenient, pre-packaged, or ready-to-cook vegetable options to accommodate fast-paced lifestyles. The influence of social media, where health influencers advocate for nutritious eating, is reshaping consumer choices and encouraging more sustainable practices among industry stakeholders, including farmers and retailers.

Local special circumstances: In Tunisia, the Vegetables Market is uniquely influenced by the country's Mediterranean climate, which allows for a diverse range of crops to be cultivated year-round. Traditional agricultural practices are deeply rooted in local culture, emphasizing the importance of family-run farms that prioritize organic methods. Additionally, government initiatives promoting sustainable farming and local sourcing are shaping market dynamics. The rise of community-supported agriculture (CSA) programs further enhances consumer trust and engagement, fostering a direct connection between farmers and urban consumers seeking fresh, healthy options.

Underlying macroeconomic factors: The Vegetables Market in Tunisia is significantly influenced by macroeconomic factors such as national economic stability, agricultural policies, and global market trends. The country's economic health, marked by GDP growth and employment rates, directly impacts consumer purchasing power and demand for fresh produce. Fiscal policies promoting agricultural investments and subsidies for local farmers enhance production capacity and sustainability. Additionally, global trends, including rising food prices and increased demand for organic products, shape local market dynamics. Tunisia's integration into international trade agreements further opens avenues for export, boosting the economy and creating opportunities for local vegetable producers to thrive in a competitive landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.