Breakfast Cereals - Tunisia

Tunisia

Highlights

Revenue in the Breakfast Cereals market amounts to US$14.52m in 2024. The market is expected to grow annually by 6.14% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.16 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.87m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Tunisia is experiencing minimal growth, influenced by factors such as limited consumer awareness, lack of variety in products, and low purchasing power. Despite this, the Bread & Cereal Products Market within The Food market is steadily growing due to the convenience and health benefits offered by these products.

Customer preferences: With the growing health consciousness among Tunisian consumers, there has been a noticeable shift towards healthier and more nutritious breakfast options. This has led to a rise in demand for breakfast cereals that are high in fiber, protein, and whole grains. Additionally, there is a growing trend of incorporating traditional Tunisian ingredients, such as dates and almonds, into breakfast cereals, catering to the local taste preferences. This trend is driven by the increasing focus on overall well-being and the desire for convenient yet wholesome breakfast options.

Trends in the market: In Tunisia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more natural options. This trend is driven by increasing health consciousness among consumers and a growing preference for organic and non-GMO products. In addition, there is a rise in demand for convenience and on-the-go breakfast options, leading to the introduction of innovative and portable cereal products. These trends are expected to continue in the future, presenting opportunities for industry players to capitalize on the growing demand for healthier and convenient breakfast options.

Local special circumstances: In Tunisia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's Mediterranean climate and culture. With a large population of health-conscious consumers, there is a growing demand for organic and natural breakfast cereals. Moreover, due to strict regulations on food labeling and ingredients, there is a strong emphasis on locally sourced and traditional ingredients in breakfast cereals. This has led to the rise of small-scale producers and artisanal brands in the market, catering to the unique taste preferences of Tunisian consumers. Additionally, the country's growing tourism industry has created a demand for innovative and high-quality breakfast cereal options, further driving market growth.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Tunisia is affected by macroeconomic factors such as consumer spending power, national economic growth, and government policies. With the rise in disposable income and changing consumer preferences towards convenience and healthy food options, there is a growing demand for breakfast cereals in the country. Moreover, favorable government policies and investments in the food industry are also contributing to the market growth. However, the instability in the global economy and fluctuations in commodity prices could potentially impact the market in the long run. Additionally, the current economic recession due to the COVID-19 pandemic has also affected the purchasing power of consumers, leading to a decline in the market demand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.