Butter - Tunisia | Statista Market Forecast

Revenue in the Butter market amounts to US$13.61m in 2024. The market is expected to grow annually by 6.50% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$1.08 are generated in 2024.
In the Butter market, volume is expected to amount to 860.90k kg by 2029. The Butter market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.07kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Tunisia is experiencing minimal growth, influenced by factors like changing consumer preferences, rising prices of dairy products, and competition from alternative spreads, which limit wider adoption among consumers.

Customer preferences: In Tunisia, a noticeable shift in consumer preferences is emerging within the Butter Market as health-conscious individuals gravitate towards plant-based alternatives and low-fat spreads. This trend is influenced by a younger demographic that prioritizes sustainable and nutritious options, reflecting a broader global movement towards healthier eating habits. Additionally, traditional culinary practices are being adapted, with consumers experimenting with diverse flavor profiles and innovative recipes. As a result, the demand for artisanal and locally sourced butter products is growing, indicating a desire for authenticity amidst changing dietary patterns.

Trends in the market: In Tunisia, the Butter Market is experiencing a transformative shift as consumers increasingly favor plant-based alternatives and low-fat spreads, driven by a health-conscious younger population. This demographic prioritizes sustainability and nutrition, aligning with global healthier eating trends. Moreover, there is a surge in interest for artisanal and locally sourced butter products, reflecting a desire for authenticity. These changes have significant implications for industry stakeholders, who must adapt to evolving consumer preferences, innovate product offerings, and enhance marketing strategies to remain competitive in this dynamic landscape.

Local special circumstances: In Tunisia, the Butter Market is shaped by unique local factors, including a strong emphasis on traditional culinary practices and the Mediterranean diet, which inherently values high-quality fats. The country's rich dairy heritage fosters a preference for locally produced butter, often made from goat and sheep milk, reflecting regional tastes. Additionally, regulatory support for artisanal food producers encourages innovation in flavor and packaging. This cultural appreciation for authenticity, combined with growing health awareness, drives demand for natural and organic butter alternatives, influencing market growth and competition.

Underlying macroeconomic factors: The Butter Market in Tunisia is significantly influenced by macroeconomic factors, including national economic health, consumer spending power, and global commodity prices. With Tunisia's economy experiencing fluctuations, factors such as inflation and unemployment rates directly impact disposable income, affecting butter consumption patterns. Additionally, the global trend toward health-conscious eating and organic products aligns with local preferences, driving demand for premium butter options. Fiscal policies supporting local agriculture and dairy production encourage investment in sustainable practices, further enhancing market growth. Moreover, trade agreements and tariffs on imported dairy products can shape competitive dynamics, influencing pricing and availability in the local market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.