Pet Food - Tunisia | Statista Market Forecast

Revenue in the Pet Food market amounts to US$14.76m in 2024. The market is expected to grow annually by 5.80% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$1.17 are generated in 2024.
In the Pet Food market, volume is expected to amount to 7.70m kg by 2029. The Pet Food market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 0.6kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Tunisia has seen minimal growth due to factors such as limited disposable income and lack of awareness about the benefits of pet nutrition. The market is expected to continue growing at a slow pace, but increasing pet ownership and rising interest in premium pet food are potential drivers for future growth.

Customer preferences: As pet ownership continues to rise in Tunisia, pet owners are increasingly seeking premium and organic pet food options for their furry companions. This trend is driven by a growing awareness of the importance of nutrition for pets, influenced by Western dietary norms. Additionally, the rise of e-commerce platforms and online shopping in the country has made it easier for pet owners to access a wider range of pet food products, including specialized and niche options. This shift towards premium and convenient pet food options is expected to continue as pet owners prioritize the health and well-being of their beloved pets.

Trends in the market: In Tunisia, the Pet Food Market has been experiencing a shift towards more natural and organic products, as consumers become increasingly health-conscious and concerned about the quality of ingredients in pet food. This trend is expected to continue, with a growing demand for premium and specialized pet food products. As a result, industry stakeholders such as pet food manufacturers and retailers will need to adapt to meet this demand and stay competitive. Additionally, there is a growing trend towards sustainable and eco-friendly packaging in the pet food market, as consumers become more environmentally conscious. This presents opportunities for companies to differentiate themselves and appeal to environmentally-conscious consumers.

Local special circumstances: In Tunisia, the Pet Food market is influenced by the country's unique cultural and regulatory factors. The majority of Tunisians are Muslim, and therefore the demand for halal pet food is high. Additionally, Tunisia has strict import regulations, making it difficult for international pet food brands to enter the market. This has led to the rise of local pet food companies, catering to the specific needs and preferences of Tunisian pet owners. Furthermore, the country's economic instability has resulted in a growing trend of cost-conscious pet owners, seeking affordable yet high-quality pet food options.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Tunisia is heavily influenced by macroeconomic factors such as economic growth, consumer spending patterns, and government policies. With a growing middle class and increasing disposable income, demand for pet food is expected to rise. However, fluctuations in exchange rates and inflation rates can impact the affordability of pet food for consumers. Additionally, government policies related to food safety and imports can have a significant impact on the market. Furthermore, global economic trends, such as changing consumer preferences and market saturation, can also impact the performance of the Pet Food Market in Tunisia. Overall, a stable and growing economy, coupled with favorable government policies, can provide a conducive environment for the growth of the Pet Food Market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.