Fresh Meat - Tunisia

Tunisia

Highlights

Revenue in the Fresh Meat market amounts to US$823.10m in 2024. The market is expected to grow annually by 7.63% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$65.51 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 92.40m kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 6.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Tunisia's Meat Market within The Food market has seen a slow growth rate, influenced by factors such as limited consumer awareness, traditional dietary preferences, and a lack of infrastructure for online meat sales. However, as the country's economy continues to develop, there is potential for increased adoption of digital technologies and a shift towards healthier eating habits, leading to potential growth in the market.

Customer preferences: As consumers in Tunisia continue to prioritize convenience and efficiency in their shopping habits, there is a growing demand for online and delivery options in the Fresh Meat Market of the Meat Market within The Food market. This trend is further fueled by the increasing use of technology and smartphones, with more individuals turning to mobile apps and online platforms to purchase fresh meat. Additionally, with the rise of dual-income households and busy lifestyles, there is a greater preference for pre-packaged and ready-to-cook meat options, highlighting a shift towards convenience and time-saving solutions in the market.

Trends in the market: In Tunisia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and organic meat options. This trend is driven by consumer demand for healthier and ethically sourced products. Additionally, there is a growing interest in alternative proteins, such as plant-based options, as consumers become more health-conscious and environmentally aware. These trends are expected to continue, with implications for industry stakeholders in terms of product innovation and marketing strategies.

Local special circumstances: In Tunisia, the Fresh Meat Market is heavily influenced by cultural and religious practices, as the majority of the population follows Islam and has strict dietary restrictions. This has led to a high demand for halal meat, which is prepared in accordance with Islamic principles. Additionally, the country's geographical location and climate also play a role, as Tunisia is known for its high-quality lamb and goat meat, which are popular among locals and tourists alike. These factors, combined with the country's growing economy and increasing demand for convenience, have resulted in the emergence of online meat delivery services and butchery shops.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Tunisia is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The market performance is highly dependent on the country's overall economic stability and growth. For instance, during periods of economic downturn, consumers tend to reduce their spending on luxury items such as fresh meats, leading to a decline in market growth. On the other hand, a stable and growing economy leads to increased consumer spending and a higher demand for fresh meat products. Furthermore, fiscal policies such as taxes and subsidies can also significantly influence the market by affecting production costs and consumer purchasing power. Therefore, it is crucial to closely monitor and analyze these macroeconomic factors to understand their impact on the Fresh Meat Market in Tunisia and make informed business decisions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.