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  4. Convenience Food

Soups - Tunisia

Tunisia
  • Revenue in the Soups market amounts to US$17.66m in 2024. The market is expected to grow annually by 6.37% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Indonesia (US$10bn in 2024).
  • In relation to total population figures, per person revenues of US$1.41 are generated in 2024.
  • In the Soups market, volume is expected to amount to 3.60m kg by 2029. The Soups market is expected to show a volume growth of 0.7% in 2025.0.
  • The average volume per person in the Soups market is expected to amount to 0.3kg in 2024.

Definition:

The Soups market covers any type of soup that is ready for consumption immediately after purchase or after heating. These soups require minimal preparation by the consumer and included instant soups that typically come in powdered form and broth or liquid soups that are purchased in prepared form such as tinned soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Dehydrated soup
  • Tinned and other packaged soup
  • Broth
  • Canned soups and stews
  • Fondue soup
  • Frozen soups, Instant miso soup

Out-Of-Scope

  • Other ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

In Tunisia, the Soups Market of the Convenience Food Market within The Food market is experiencing minimal growth. Factors such as changing consumer preferences towards healthier options and the convenience of ready-to-eat soups are impacting the market's growth rate. However, the market is expected to see steady growth in the coming years due to the increasing demand for convenient and quick meal options.

Customer preferences:
As health and wellness continues to be a growing trend, consumers in Tunisia are increasingly seeking healthier and more convenient options in the Soups Market of the Convenience Food Market. This has led to a rise in demand for low-sodium and organic soups, as well as soups with added functional ingredients such as turmeric and ginger. Additionally, there is a growing preference for plant-based soups among the country's growing vegan and vegetarian population.

Trends in the market:
In Tunisia, the Soups Market of the Convenience Food Market within The Food market is experiencing a surge in demand for healthier and more nutritious options. This trend is being driven by an increasing awareness of the benefits of a balanced diet and the desire for convenience. As a result, there is a growing demand for soups made with fresh and natural ingredients, as well as for low-sodium and low-calorie options. This trend is expected to continue in the coming years, as consumers become more health-conscious and seek out convenient and healthier food options. Industry stakeholders can capitalize on this trend by offering a wider range of healthier soup options and promoting their nutritional benefits to attract health-conscious consumers. Additionally, investing in new technologies and packaging innovations can help companies meet the demand for convenience while also maintaining the nutritional value of their products.

Local special circumstances:
In Tunisia, the Soups Market of the Convenience Food Market within The Food market has been growing due to the country's rising urbanization and changing consumer preferences. The popularity of traditional Tunisian soups, such as chorba and lablabi, has led to an increase in demand for convenient and packaged soup products. Additionally, the government's efforts to promote healthy eating habits and the growing number of health-conscious consumers have also influenced the market dynamics. The country's unique blend of North African and Mediterranean cuisine has also resulted in a variety of soup options, catering to different taste preferences.

Underlying macroeconomic factors:
The Soups Market of the Convenience Food Market within The Food market in Tunisia is influenced by macroeconomic factors such as consumer spending patterns, government regulations, and economic growth. The country's stable economic outlook and rising disposable income are driving the demand for convenience foods, including soups. Additionally, government initiatives to promote foreign investment and improve infrastructure are creating a favorable business environment for the food industry. However, challenges such as high unemployment rates and inflation could potentially hinder market growth. Overall, the macroeconomic landscape in Tunisia presents both opportunities and challenges for the Soups Market of the Convenience Food Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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