Alcoholic Drinks - Tunisia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$643.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$245.9m in 2024.
Revenue, combined amounts to US$889.4m in 2024.
The revenue, at home is expected to grow annually by 6.09% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$51.21 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 152.8m L by 2024.
Volume, out-of-home is expected to amount to 31.2m L in 2024.
Volume, combined is expected to amount to 184.1m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -2.3% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 12.17L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Tunisia has been experiencing significant growth in recent years.

Customer preferences: Tunisian consumers have shown a growing interest in alcoholic drinks, particularly in the wine and beer segments. Wine consumption has been on the rise, with consumers increasingly opting for both local and imported wines. This can be attributed to a growing appreciation for the taste and quality of wines, as well as an increase in wine tourism in the country. Beer consumption has also seen a steady increase, with consumers showing a preference for both local and international beer brands. The younger population in particular has been driving the demand for beer, as they seek out new and innovative flavors.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Tunisia is the growing popularity of craft beers and artisanal wines. Consumers are increasingly seeking out unique and high-quality products, and are willing to pay a premium for them. This trend is in line with the global craft beer and artisanal wine movement, which has gained traction in recent years. Local breweries and wineries have been quick to capitalize on this trend, offering a wide range of craft beers and artisanal wines to cater to the growing demand. Another trend in the market is the increasing availability of alcoholic drinks online. E-commerce platforms have gained popularity in Tunisia, providing consumers with a convenient way to purchase their favorite alcoholic beverages. This trend has been further accelerated by the COVID-19 pandemic, as consumers have turned to online shopping for their alcohol needs. Online platforms offer a wide selection of products, competitive pricing, and the convenience of doorstep delivery, making them an attractive option for consumers.

Local special circumstances: Tunisia has a rich history and culture of winemaking, with vineyards dating back to ancient times. The country's Mediterranean climate and fertile soil provide ideal conditions for grape cultivation, resulting in high-quality wines. Tunisian wines have gained recognition both domestically and internationally, with several wineries winning awards for their products. This has contributed to the growing popularity of wines in the country, as consumers take pride in supporting local producers.

Underlying macroeconomic factors: The Alcoholic Drinks market in Tunisia has been influenced by various macroeconomic factors. Economic growth and rising disposable incomes have played a significant role in driving the demand for alcoholic beverages. As consumers have more money to spend, they are increasingly willing to indulge in premium and imported alcoholic drinks. Additionally, the country's growing tourism industry has also contributed to the market's growth, as tourists often seek out local alcoholic beverages as part of their cultural experience. In conclusion, the Alcoholic Drinks market in Tunisia is experiencing growth due to changing customer preferences, including a growing interest in wine and beer. The market is also influenced by global trends, such as the popularity of craft beers and artisanal wines. Local special circumstances, such as Tunisia's rich winemaking history and favorable climate, contribute to the market's development. Finally, underlying macroeconomic factors, such as economic growth and rising disposable incomes, further drive the demand for alcoholic drinks in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.