Confectionery - Tunisia | Statista Market Forecast

Revenue in the Confectionery market amounts to US$743.00m in 2024. The market is expected to grow annually by 6.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$59.14 are generated in 2024.
In the Confectionery market, volume is expected to amount to 90.45m kg by 2029. The Confectionery market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 6.7kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The Confectionery & Snacks Market in Tunisia has been experiencing minimal growth, likely due to factors such as consumer preference for traditional sweets and snacks, limited availability of imported products, and a relatively small market size. However, with increasing demand for convenience and indulgence, the Chocolate Confectionery, Sugar Confectionery, Ice Cream, and Preserved Pastry Goods & Cakes sub-markets have potential for growth in the future.

Customer preferences: As Tunisia's economy continues to recover, consumers are showing a growing preference for premium and organic confectionery products. This shift is driven by a desire for healthier and more sustainable options, as well as a growing awareness of the impact of diet on overall well-being. Additionally, the rise of social media and influencer culture has led to an increase in demand for visually appealing and shareable confectionery items, further driving the premiumization trend.

Trends in the market: In Tunisia, the confectionery market is experiencing a shift towards healthier options, with a focus on natural ingredients and reduced sugar content. This trend is driven by increasing consumer awareness of the health risks associated with excessive sugar consumption. Additionally, there is a growing demand for indulgent yet guilt-free treats, leading to the introduction of innovative products such as sugar-free chocolate and snacks made with alternative sweeteners. This trend is expected to continue, as consumers prioritize health and wellness in their purchasing decisions. Industry stakeholders must adapt to these changing consumer preferences and invest in research and development to meet the demand for healthier confectionery options in Tunisia.

Local special circumstances: In Tunisia, the Confectionery market is heavily influenced by the country's unique cultural and regulatory circumstances. The country has a strong tradition of artisanal sweets, with many family-owned businesses producing traditional delicacies. However, the market is also seeing a rise in modern, Western-style confectionery products, catering to the growing urban middle class. Additionally, the government's efforts to promote tourism have led to an increase in demand for souvenir confectionery products, creating new opportunities for local producers. This mix of traditional and modern influences creates a dynamic and diverse market for confectionery in Tunisia.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market is impacted by macroeconomic factors such as consumer spending power, inflation rates, and trade policies. Countries with stable economies and low inflation rates tend to have higher demand for confectionery products, as consumers have more disposable income. In addition, trade policies and tariffs can affect the cost of importing and exporting confectionery goods, which can impact market growth. Moreover, global economic trends, such as changing consumer preferences and the rise of e-commerce, also play a significant role in shaping the confectionery market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.