Furniture - Tunisia

Tunisia

Highlights

In Tunisia, the revenue in the Furniture market is projected to reach US$813.00m in 2024.
It is anticipated that the market will experience an annual growth rate of 1.34% (CAGR 2024-2029).
The largest segment within the market is the Living Room Furniture segment, which is expected to have a market volume of US$305.80m in 2024.
When compared globally, United States generates the highest revenue in the Furniture market, with an estimated amount of US$264bn in 2024.
In terms of per capita revenue, in Tunisia is projected to generate US$64.70 per person in 2024.
Tunisia's furniture market is experiencing a surge in demand for locally-made, handcrafted pieces, reflecting a growing appreciation for traditional craftsmanship and cultural heritage.

Key regions:

Definition:

The Furniture market covers different movable objects designed to support various human activities such as sitting, sleeping, and storing items. These objects can include chairs, tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a significant impact on the comfort and functionality of a space, making it an important aspect of interior design and home decor.

Structure:

The Furniture market is divided into seven segments:

The Living Room Furniture segment focuses on furnishings such as sofas, side tables, and media cabinets typically found in the living room. This segment is divided into the following subsegments: Seats & Sofas and Cabinets, TV Stands & Side Tables.
The Bedroom Furniture segment covers furnishings and other accessories used for sleeping and the storage of clothing and other personal items. This segment is divided into the following subsegments: Beds, Mattresses, Closets, Nightstands, & Dressers, and Bedding.
The Kitchen & Dining Furniture segment covers a diverse range of products that are used to meet people’s eating, food storage and preparation needs. This segment is divided into the following subsegments: Kitchenware and Dining Tables, Kitchen Islands & Pantries.
The Outdoor Furniture segment covers products specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.
The Home Office Furniture segment focuses on products that ensure a good working environment at home compared to that of a traditional office. This segment is divided into the following subsegments: Desks & Chairs and Bookcases & Filing Cabinets.
The Lamps & Lighting segment covers various devices and fixtures that provide illumination in a space. This segment is divided into the following subsegments: Table & Floor Lamps, Ceiling Lights & Chandeliers, and Light Bulbs & Fittings.
The Home Décor segment covers a variety of accessories and furnishings designed to make a space more aesthetically appealing. This segment is divided into the following subsegments: Decorations, Carpets & Rugs, Candles, and Curtains & Blinds.

Additional Information:

The Furniture market consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This market includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Furniture market in Tunisia has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and stylish furniture designs, and there is a growing demand for eco-friendly and sustainable furniture options. Additionally, local special circumstances, such as the increase in urbanization and the rise of the middle class, have contributed to the expansion of the furniture market.

Customer preferences: in the Tunisian furniture market have evolved over time. Consumers are now looking for furniture that not only serves its functional purpose but also adds aesthetic value to their homes. Modern and contemporary furniture designs have gained popularity, with clean lines and minimalist styles being particularly sought after. In addition, there is a growing demand for eco-friendly and sustainable furniture options, as consumers become more conscious of the environmental impact of their purchases. This trend is driven by a desire to support environmentally friendly practices and a preference for natural materials. Trends in the Tunisian furniture market are also influenced by global and regional market developments. The rise of e-commerce has had a significant impact on the industry, with more consumers opting to shop online for furniture. This trend has been further accelerated by the covid-19 pandemic, which has led to an increase in online shopping across various industries. As a result, furniture retailers in Tunisia have had to adapt their business models to include online sales channels and improve their online presence to remain competitive.

Local special circumstances: in Tunisia have also contributed to the growth of the furniture market. The country has experienced rapid urbanization, with more people moving to urban areas and living in smaller homes and apartments. This has led to an increased demand for space-saving furniture solutions, such as multi-functional and modular furniture. Additionally, the rise of the middle class in Tunisia has resulted in higher disposable incomes and increased purchasing power. As a result, more consumers are able to afford higher-quality furniture and are willing to invest in durable and long-lasting pieces. Underlying macroeconomic factors have also played a role in the development of the furniture market in Tunisia. The country has seen steady economic growth in recent years, which has led to an increase in consumer spending. Additionally, government initiatives to promote the manufacturing sector and attract foreign investment have created opportunities for local furniture manufacturers to expand their operations and reach new markets. These factors, combined with favorable demographics and changing consumer preferences, have contributed to the overall growth and development of the furniture market in Tunisia.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.